Episode 6: Navigating Transformational Media: A Conversation with Elana Sofko

The Kick & Snare Podcast

Navigating Transformational Media: A Conversation with Elana Sofko

In this episode of Kick and Snare, we sit down with Elana Sofko, the founder and principal of EBS_AF, to discuss her fascinating career history and her current role in her consulting and advisory practice. Elana shares insights into her work at various technological and media inflection points, her early days as an audio engineer, and key moments at Sirius, A&E, Nokia, ESPN, WWE, and Chicken Soup for the Soul Entertainment. She also offers valuable advice for aspiring professionals and delves into gender dynamics in the industry. Tune in for an inspiring conversation filled with wisdom, innovation, and practical advice.

00:00 - Introduction & Welcome to Elana Sofko 01:01 - Elana Sofko’s Current Role and Consulting Practice 02:54 - Elana’s Start in Audio for Live Events 05:25 - Point of Purchase Radio and the Evolution to Digital Audio 09:22 - Seizing the Opportunity: Elana Makes A Bold Move To The Business Side 13:34 - Taking Risks When Opportunity Knocks 14:41 - Pioneering Work At Sirius Satellite Radio 16:39 - Transition to TV 19:55 - Mobile: Innovating In A Traditional Environment 22:47 - Women Leading Innovation 23:55 - Flipping The Script: Building A Global Content Business At Nokia 29:19 - Working Global Markets & Cultures At Nokia 32:06 - ESPN: A Challenge To Motivate Innovation 33:51 - Entering The Ring: Global Expansion at WWE! 38:45 - Becoming COO and Acquiring 9 Companies At Chicken Soup For The Soul 44:13 - Being “The Only Woman In The Room” - How Can Men Be Better Allies? 47:54 - Inspirational People: Who Are They & How Have They Inspired You? 51:39 - Elana’s Words Of Wisdom: The Journey As The Destination 55:12 - Final Thoughts: Elana’s Answers The Critical Questions ;)