144: From Football Dreams to AI Innovator (ft Alex Fefegha)

The Knowledge with David Elikwu

David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences.

They talked about:

💻 How Alex got into tech after growing up in South London

⚽ Getting kicked out of a football academy put him on a new path

🎵 Losing thousands trying to break into the music industry

🧠 Teaching himself to code and making it his edge

🤖 AI and why he says “computers are stupid”

🚀 How he built COMUZI - a creative studio working on cutting-edge AI projects

📜 Full transcript:

https://theknowledge.io/alexfefegha-2/

📹 Watch on Youtube:

https://youtu.be/o6GVqRAp-qE

🗣 Mentioned in the show:

COMUZI | https://www.comuzi.xyz/

Richie Brave | https://theknowledge.io/richiebrave-1/

Tooting & Mitcham | https://www.tmunited.org/

Pecan | https://www.pecan.ai/

Audacity | https://www.audacityteam.org/

Bonnet Football Club | https://www.bonnetbayfc.com/

Wired PR | https://wired-pr.co.uk/

Music X-Ray | https://www.musicxray.com/

Mike McCready | https://twitter.com/mikemccreadypj

A&R's | https://www.careersinmusic.com/what-is-a-r/

SoundCloud | https://soundcloud.com/

Feminist Internet | https://www.feministinternet.com/

Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639

New Inc Museum | https://www.newmuseum.org/

Ross Goodwin | https://rossgoodwin.com/

Es Devlin | https://esdevlin.com/

Rakim the hip hop | https://en.wikipedia.org/wiki/Rakim

The Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040

MKBHD | https://mkbhd.com/

ChatGPT | https://openai.com/blog/chatgpt/

👤 Connect with Alex:

Website: https://lexfefegha.com/

Twitter: https://x.com/lexfefegha

LinkedIn: https://www.linkedin.com/in/lexfefegha/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

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