99. Level Up Your Startup with Rob Fitzpatrick

The Knowledge with David Elikwu

#Society #Entrepreneur #Business #Self-Improvement #David Elikwu #Careers #Podcasting Education

46:43

Think you know ChatGPT's custom GPTs? 🤔 Probably not. Last week, we tackled the basics and what's new with OpenAI's refreshed GPTs. For this AI Working Wednesdays episode, we're getting into some advanced techniques to hep you win back time. ↳ using the crazy powerful o3 model to your GPT's advantage ↳ context stacking ↳ custom actions to connect to third party sites Yeah.... don't sleep on this one shorties. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: Custom GPTs: Advanced Techniques Overview OpenAI's Context Stacking Strategy O3 Model's Thinking Capabilities Building Efficient Custom GPTs Custom Actions and API Integration Zapier Integration for Dynamic Data ChatGPT's Context Window Management Creating Evergreen Podcast Content Timestamps: 00:00 Custom GPTs: Evolution and Insights 03:23 "Mastering GPT Context Stacking" 09:31 "Context Stacking in Chat GPT" 11:20 GPT Context Switching Advantage 15:33 Customizable GPT Usage Explained 19:51 Evergreen Episode Update Strategy 21:44 Optimizing AI for Continued Learning 23:48 "O-Series Models: Advanced AI Capabilities" 28:41 Building GPTs for Episode Research 30:03 GPT Model Customization and Sharing 33:18 Securing API Keys in GPTs 36:55 Zapier Enhances GPT Email Capabilities 42:12 "Use Chrome Extensions for Tokens" 43:48 "AI at Work Wednesdays Survey" Keywords: OpenAI's custom GPTs, advanced techniques, save time, context stacking, o three model, ChatGPT updates, logic and reasoning, plan ahead capabilities, agentic tools, custom actions, third party data, API, building GPTs, leveraging AI, context window, transformer model, generative AI, organization usage, fine tuning performance, productivity enhancement, AI agents, AI tools integration, custom configuration, everyday applications, tech strategies, new rendition, midweek break, AI experts, smarter AI usage, AI-powered planning, AI transformations. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner…

about a year ago 38:26

MP3•Episode home

David speaks with Rob Fitzpatrick, author of three books, including The Mom Test and Write Useful Books, both of which are among the most universally recommended books for early entrepreneurs and non-fiction writers. His books are used in universities such as Harvard, MIT, and UCL, and are also manuals for training at companies like SkyScanner and Shopify. He has led training programs at companies like HP and Sony Mobile, and has supported many startups and entrepreneurs.

They talked about:

🚀 Rob’s Y Combinator journey

🔄 Lessons learned from a failed pivot

💡 What to learn and unlearn in bootstrapping

✍️ The process of writing the Mom Test

⏰ Knowing the right time to quit in entrepreneurship

🌱 Embracing feedback for growth

Georgia Institute of Technology | https://gatech.edu/node/1

Hacker News | https://news.ycombinator.com/

BBC | https://www.bbc.com/

Sony Pictures | https://www.sonypictures.com/

MTV | https://www.mtv.com/

Golden Handcuffs | https://en.wikipedia.org/wiki/Golden_handcuffs

Bootstrapping | https://en.wikipedia.org/wiki/Bootstrapping_(statistics)

The Mom Test | https://amzn.to/3UeADcN

Write Useful Books | https://amzn.to/3Vp1HYj

Seed Camp Week | https://seedcamp.com/

The Lean Startup | https://theleanstartup.com/

The Sunk Cost Fallacy | https://theknowledge.io/sunk-cost-fallacy/

Useful Books | https://www.usefulbooks.com/

PBS | https://www.pbs.org/

Annie Duke | https://www.annieduke.com/

Thinking in Bets | https://amzn.to/44NWiQc

Angela Duckworth | https://angeladuckworth.com/

Workshop Survival Guide | https://www.workshopsurvival.com/

Alice Bentick | https://alicebentinck.com/

Why we use Edge to generate ideas | https://medium.com/entrepreneur-first/

👤Connect with Rob:

Twitter: https://twitter.com/robfitz

Website: https://www.robfitz.com/home

The Mom Test | https://amzn.to/3UeADcN

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

145 episodes

99. Level Up Your Startup with Rob Fitzpatrick

The Knowledge with David Elikwu

published about a year ago

MP3•Episode home

They talked about:

🚀 Rob’s Y Combinator journey

🔄 Lessons learned from a failed pivot

💡 What to learn and unlearn in bootstrapping

✍️ The process of writing the Mom Test

⏰ Knowing the right time to quit in entrepreneurship

🌱 Embracing feedback for growth

📜 Full transcript:

theknowledge.io/robfitzpatrick-1/

📹 Watch on Youtube:

https://youtu.be/K6gtBxXFKhc

🗣 Mentioned in the show:

Y Combinator | http://www.ycombinator.com/

Georgia Institute of Technology | https://gatech.edu/node/1

Hacker News | https://news.ycombinator.com/

BBC | https://www.bbc.com/

Sony Pictures | https://www.sonypictures.com/

MTV | https://www.mtv.com/

Golden Handcuffs | https://en.wikipedia.org/wiki/Golden_handcuffs

Bootstrapping | https://en.wikipedia.org/wiki/Bootstrapping_(statistics)

The Mom Test | https://amzn.to/3UeADcN

Write Useful Books | https://amzn.to/3Vp1HYj

Seed Camp Week | https://seedcamp.com/

The Lean Startup | https://theleanstartup.com/

The Sunk Cost Fallacy | https://theknowledge.io/sunk-cost-fallacy/

Useful Books | https://www.usefulbooks.com/

PBS | https://www.pbs.org/

Annie Duke | https://www.annieduke.com/

Thinking in Bets | https://amzn.to/44NWiQc

Angela Duckworth | https://angeladuckworth.com/

Workshop Survival Guide | https://www.workshopsurvival.com/

Alice Bentick | https://alicebentinck.com/

Why we use Edge to generate ideas | https://medium.com/entrepreneur-first/

👤Connect with Rob:

Twitter: https://twitter.com/robfitz

Website: https://www.robfitz.com/home

The Mom Test | https://amzn.to/3UeADcN

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

The Knowledge

📩 Newsletter: https://theknowledge.io

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

145 episodes

#Society #Entrepreneur #Business #Self-Improvement #David Elikwu #Careers #Podcasting Education

All episodes

The Knowledge with David Elikwu

1
145: From Survival Mode to CEO Mode - Breaking the Cycle (ft. Christine Carrillo) 37:15

12 weeks ago37:15

37:15

David speaks with Christine Carrillo, an executive coach for early-stage CEOs and founder of The 20-Hour CEO. Christine has built three companies generating over $200M in revenue and now helps founders build lean, profitable businesses without burnout. They talked about: 🏚 Growing up in poverty and becoming head of household at 14 🛠 Navigating trauma, burnout, and building resilience 💡 Why freedom, not money, was her ultimate definition of success 🚀 Starting and scaling VC-backed and bootstrapped companies 🧘🏽‍♀️ Rewriting productivity rules with the 20-Hour CEO 🧠 The mindset shift from survival mode to CEO mode 📜 Full transcript: https://theknowledge.io/christinecarrillo-2/ 🗣 Mentioned in the show: The 20-Hour CEO | https://www.20hourceo.com Butler Health | https://www.butlerhealth.co Techstars | https://www.techstars.com Kaiser Permanente | https://healthy.kaiserpermanente.org McKinsey & Company | https://www.mckinsey.com Deloitte | https://www2.deloitte.com 👤 Connect with Christine: Website : https://www.christinecarrillo.com/ Twitter : https://x.com/ChristineCarril LinkedIn : https://www.linkedin.com/in/christinecarrillo 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

1
144: From Football Dreams to AI Innovator (ft Alex Fefegha) 51:06

13 weeks ago51:06

51:06

David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences. They talked about: 💻 How Alex got into tech after growing up in South London ⚽ Getting kicked out of a football academy put him on a new path 🎵 Losing thousands trying to break into the music industry 🧠 Teaching himself to code and making it his edge 🤖 AI and why he says “computers are stupid” 🚀 How he built COMUZI - a creative studio working on cutting-edge AI projects 📜 Full transcript: https://theknowledge.io/alexfefegha-2/ 📹 Watch on Youtube: https://youtu.be/o6GVqRAp-qE 🗣 Mentioned in the show: COMUZI | https://www.comuzi.xyz/ Richie Brave | https://theknowledge.io/richiebrave-1/ Tooting & Mitcham | https://www.tmunited.org/ Pecan | https://www.pecan.ai/ Audacity | https://www.audacityteam.org/ Bonnet Football Club | https://www.bonnetbayfc.com/ Wired PR | https://wired-pr.co.uk/ Music X-Ray | https://www.musicxray.com/ Mike McCready | https://twitter.com/mikemccreadypj A&R's | https://www.careersinmusic.com/what-is-a-r/ SoundCloud | https://soundcloud.com/ Feminist Internet | https://www.feministinternet.com/ Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639 New Inc Museum | https://www.newmuseum.org/ Ross Goodwin | https://rossgoodwin.com/ Es Devlin | https://esdevlin.com/ Rakim the hip hop | https://en.wikipedia.org/wiki/Rakim The Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040 MKBHD | https://mkbhd.com/ ChatGPT | https://openai.com/blog/chatgpt/ 👤 Connect with Alex: Website : https://lexfefegha.com/ Twitter : https://x.com/lexfefegha LinkedIn : https://www.linkedin.com/in/lexfefegha/ 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

1
143: Why Playing It Safe Could Be the Riskiest Career Move (ft. Taylor Pearson) 1:26:51

14 weeks ago1:26:51

1:26:51

David speaks with Taylor Pearson, an author, investor, and principal at Mutiny Fund. Taylor wrote The End of Jobs , a book about how work is changing and what that means for people building their careers today. These days, he focuses on decision-making, risk, and helping investors think about uncertainty through his work at Mutiny Fund. They talked about: 📚 How ditching plans to become a lawyer changed Taylor's life ⚠️ How "safe" career paths often hide the biggest risks 💼 Why some jobs will feel secure until they aren't 🔒 Why job security and career stability are not the same thing 🧾 How to track your life balance sheet beyond money 🧠 How thinking like an investor can help with making smarter life choices 📜 Full transcript: https://theknowledge.io/taylorpearson-3/ 📹 Watch on Youtube: https://youtu.be/ntz5LnTzez8 🗣 Mentioned in the show: Paul Graham | http://www.paulgraham.com/ Paul Millerd | https://theknowledge.io/paulmillerd/ Nassim Taleb | https://www.fooledbyrandomness.com/ Naval Ravikant | https://theknowledge.io/conquering-comfort-two-razors-from-naval-to-sharpen-your-choices/ Luca Dellanna | https://theknowledge.io/lucadellana-1/ Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/ Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/ Brian Eno | https://www.enoshop.co.uk/ Kevin Kelly | https://kk.org/ Venkatesh Rao | https://www.ribbonfarm.com/about/ Douglas Adams | http://www.douglasadams.com/ Mutiny Fund | https://mutinyfund.com/ IBM | https://www.ibm.com/ Amazon | https://www.amazon.com/ Amazon Web Services (AWS) | https://aws.amazon.com/ Wells Fargo | https://www.wellsfargo.com/ Y Combinator | https://www.ycombinator.com/ Netflix | https://www.netflix.com/ Hallmark | https://www.hallmark.com/ OpenAI | https://openai.com/ Google | https://www.google.com/ Facebook | https://www.facebook.com/ Apple | https://www.apple.com/ Scribe Media (formerly Book in a Box) | https://scribemedia.com/ Toyota | https://www.toyota.com/ Minnesota Vikings (NFL) | https://www.vikings.com/ Dallas Cowboys (NFL) | https://www.dallascowboys.com/ The End of Jobs | https://theknowledge.io/taylorpearson-2/ Fooled by Randomness | https://www.amazon.com/Fooled-Randomness-Hidden-Chance-Markets/dp/0812975219 The Black Swan | https://www.amazon.com/Black-Swan-Impact-Highly-Improbable/dp/081297381X Antifragile | https://theknowledge.io/reimaging-work-life-balance/ The Pathless Path | https://theknowledge.io/paulmillerd/ Flatland | https://www.amazon.com/Flatland-Romance-Many-Dimensions-Dover/dp/048627263X The Hitchhiker’s Guide to the Galaxy | https://www.amazon.com/Hitchhikers-Guide-Galaxy-Douglas-Adams/dp/0345391802 Snow Crash | https://www.amazon.com/Snow-Crash-Novel-Neal-Stephenson/dp/0553380958 The Almanack of Naval Ravikant | https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness/dp/1544514212 Wealth – essay by Paul Graham | http://www.paulgraham.com/wealth.html 👤 Connect with Taylor: Twitter: https://x.com/TaylorPearsonMe Website : taylorpearson.me 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Read less Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

1
142: From eBay seller to a publicly listed brand empire (ft. Colin Landforce) 32:47

15 weeks ago32:47

32:47

David speaks with Colin Landforce, a serial entrepreneur who started his business journey as a teenager and went on to build successful ventures across multiple industries, from tech to cannabis. Colin is the founder of LTRMN, a multi-million dollar consumer cannabis product company, and creator of Cut30, a 30-day bootcamp that has helped over 1,000 creators and brands improve their short-form video skills for Instagram, TikTok, and YouTube. They talked about: 💰 Having a positive relationship with money 🔥 His early entrepreneurial start with CD burning and eBay 🎉 Building a party promotion business in high school 🌱 Challenges of getting in to the cannabis industry 👥 Biggest lessons from building teams that win 🧠 Developing the right mindset to handle business risks 📜 Full transcript: https://theknowledge.io/landforce-2 📹 Watch on Youtube: https://youtu.be/qSRQvd20ff4 🗣 Mentioned in the show: David Belle | https://theknowledge.io/dbelle/ E-bay | https://www.ebay.co.uk/ Twilio | https://www.twilio.com/en-us Yale | https://www.yale.edu/ Harvard | https://www.harvard.edu/ Deloitte | https://www.deloitte.com/uk/en.html LEGO | https://www.lego.com/ Nike | https://www.nike.com/gb/ TikTok | https://tiktok.com/ 👤 Connect with Colin: Twitter: https://x.com/landforce Website: https://landforce.com/ 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

1
141: How understanding humans gives you the edge over AI in marketing (ft. Neville Medhora) 35:11

16 weeks ago35:11

35:11

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better" , and founder of Copywriting Course and SwipeFile.com . Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment. They talked about: 📝 How copywriting has changed over time 🎯 How to set goals and decide what to focus on 👀 Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!) 🧠 The AIDA formula: a 4-step approach to better your copywriting right away 🤖 The impact of AI on copywriting jobs 📜 Full transcript: https://theknowledge.io/nevillemedhora-2 📹 Watch on Youtube: https://youtu.be/hbaYSuIo9LA 🗣 Mentioned in the show: Nathan Barry | https://nathanbarry.com/ Sam Parr https://x.com/thesamparr Noah Kagan https://noahkagan.com/ Casey Neistat https://en.wikipedia.org/wiki/Casey_Neistat Mark Andreessen https://theknowledge.io/issue64/ Elon Musk https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/ David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Shaquille O'Neal https://en.wikipedia.org/wiki/Shaquille_O'Neal AppSumo https://appsumo.com/ The Hustle https://thehustle.co/ WeWork https://www.wework.com/ Google https://google.com/ Yahoo https://yahoo.com/ ChatGPT chat.com Facebook facebook.com Amazon AWS https://aws.amazon.com/ Apple https://www.apple.com/ Tesla https://www.tesla.com/ Bitcoin https://theknowledge.io/what-is-cryptocurrency/ Reddit https://www.reddit.com/ WordPress https://wordpress.com/ CopywritingCourse.com SwipeFile.com Nevblog.com Twitter https://x.com/ Spotify https://ads.spotify.com/ Zoom https://www.zoom.com/ Pinterest https://au.pinterest.com/ AIDA Formula https://copywritingcourse.com/blogs/42-aida-formula/ Boron Letters https://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm 👤 Connect with Neville: Twitter / X: https://x.com/nevmed Marketing SwipeFile: SwipeFile.com Course: CopywritingCourse.com Instagram: https://www.instagram.com/neville_medhora YouTube: https://www.youtube.com/kopywriting 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

1
140: From a High-School Side Hustle to 7-Figure Exit (ft. Brandon Pindulic) 1:10:55

17 weeks ago1:10:55

1:10:55

David speaks with Brandon Pindulic , President of Spacebar Ventures, a digital business incubator and investment firm. He also previously founded OpGen Media, which he sold in a 7-figure exit at age 21. They talked about: 🏢 Building OpGen Media and leading it to a 7-figure exit 🤝 Surrounding yourself with successful people 🐋 Landing big clients and growing the business 🚫 Learning from failed business ventures 🚀 The importance of going big in business ⚖️ Making decisions as a founder, operator, and investor 📜 Full transcript: https://theknowledge.io/brandonpindulic-3/ 📹 Watch on Youtube: https://youtu.be/d9R-Yj6wfKE 🗣 Mentioned in the show: Spacebar Ventures | http://spacebarventures.com/ JasBerry Chauffeur | https://nicholasanglin.myportfolio.com/ Karmaloop | https://www.karmaloop.com/ Wasabi Ventures | https://www.wasabivp.com/ Proof HQ | https://business.adobe.com/products/workfront/proofhq.html Workfront | https://en.wikipedia.org/wiki/Workfront Adobe | https://en.wikipedia.org/wiki/Adobe Oracle | https://en.wikipedia.org/wiki/Oracle_Corporation Citrix | https://en.wikipedia.org/wiki/Citrix_Systems DocuSign | https://en.wikipedia.org/wiki/DocuSign American Marketing Association | https://en.wikipedia.org/wiki/American_Marketing_Association Master Service Agreement | https://en.wikipedia.org/wiki/Master_service_agreement Companion Ventures | https://companyon.vc/ American Express | https://en.wikipedia.org/wiki/American_Express Infor | https://en.wikipedia.org/wiki/Infor Ziff Davis | https://en.wikipedia.org/wiki/Ziff_Davis Planet Compliance | https://www.planetcompliance.com/ Regulatory technology | https://en.wikipedia.org/wiki/Regulatory_technology HubSpot | https://en.wikipedia.org/wiki/HubSpot SAP | https://en.wikipedia.org/wiki/SAP Salesforce | https://en.wikipedia.org/wiki/Salesforce Subscribed | https://www.subscribed.net/ Hot hand fallacy | https://en.wikipedia.org/wiki/Hot_hand Pardon | https://www.pardon.com/ Optimism | https://www.optimism.com/ Hermes Robotics | http://hermes-robotics.com/ Rick Guerin | https://en.wikipedia.org/wiki/Richie_Guerin Warren Buffet | https://en.wikipedia.org/wiki/Warren_Buffett Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/ The cost of being King | https://www.theknowledge.io/the-cost-of-being-king-why-all-the-tech-bros-are-single/ Jeff Bezos | https://en.wikipedia.org/wiki/Jeff_Bezos Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/ Proof HQ | https://business.adobe.com/products/workfront/proofhq.html 👤 Connect with Brandon: Twitter: @bpindulic | https://twitter.com/BPindulic Website: Spacebar Ventures | http://spacebarventures.com/ Subscribed | https://www.subscribed.net/ 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

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1
139: Why cities are now competing for nomads (ft. Sondre Rasch) 41:27

18 weeks ago41:27

41:27

David speaks with Sondre Rasch , Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies. A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing. Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere. They talked about: 🏙️ Why cities are now competing for nomads 🌐 The Rise of Internet Countries 🌱 How Reddit Keeps Subcultures Alive 🚀 How work is becoming borderless, not just remote 🛡️ Building safety nets for nomads (SafetyWing) This is just one part of a longer conversation, and it's the third part . You can listen to the earlier episode here: Part 1: https://theknowledge.io/sondrerasch-1/ Part 2: https://theknowledge.io/sondrerasch-2/ 📜 Full transcript: https://theknowledge.io/sondrerasch-3/ 📹 Watch on Youtube: https://youtu.be/t-8ZQWx3mLM 🗣 Mentioned in the show: 👤 Connect with Sondre: Twitter: @SRasch | https://x.com/SRasch Website: Safety Wing | https://safetywing.com/ 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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138: Copywriting Expert shares Business Lessons from 20 Years Online (feat. Neville Medhora) 42:15

19 weeks ago42:15

42:15

David speaks with Neville Medhora, an expert copywriter, best-selling author of " This book will teach you how to write better ", and founder of Copywriting Course and SwipeFile.com . Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now. We talked about: 🚀 How tackling challenges helps you grow in life and business 🧠 Why having unstructured time is key for big, creative ideas 🔄 Whether a truly stable career path even exists 💰 The power of taking risks and trying new things 🔍 How being transparent in marketing builds trust that lasts 📜 Full transcript: https://theknowledge.io/nevillemedhora-1/ 📹 Watch on Youtube: https://youtu.be/1yP0JgFLSWU 🗣 Mentioned in the show: Noah Kagan https://noahkagan.com/ Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg Gary Halbert https://thegaryhalbertletter.com/home/ Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi Sam Parr https://x.com/thesamparr House of Rave https://thehouseofrave.com AppSumo appsumo.com Facebook https://www.facebook.com/ The Hustle https://thehustle.co/ Google google.com Ducati https://www.ducati.com/ KPMG kpmg.com Bain https://www.bain.com/ McKinsey https://www.mckinsey.com/ Mayer Brown https://www.mayerbrown.com/ MTV https://www.mtv.co.uk/ ChatGPT https://openai.com/index/chatgpt/ Twitter / X x.com TikTok tiktok.com 👤 Connect with Neville: Twitter / X: https://x.com/nevmed Marketing SwipeFile: SwipeFile.com Course: CopywritingCourse.com Instagram: https://www.instagram.com/neville_medhora/ YouTube: https://www.youtube.com/kopywriting 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favourite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

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137: How You Can Feel More Alive in Your Work (feat. Michael Ashcroft) 1:55:17

20 weeks ago1:55:17

1:55:17

David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation. A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement. We talked about: 🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout 🤔 Mindset & Decisions – Priorities, big choices & challenges 🧠 Awareness & Focus – Attention, non-fixation & efficiency 🎨 Productivity & Structure – Creativity, discipline & idea management 📝 Writing & Self-Discovery – Process, organising & personal growth 🥷🏽 Missionary vs. Mercenary – Mindset & long-term fulfilment 📜 Full transcript: https://theknowledge.io/michaelashcroft-4/ 📹 Watch on Youtube: https://youtu.be/wTfFtMnnAk0 🗣 Mentioned in the show: Alexander Technique | https://en.wikipedia.org/wiki/Alexander_Technique KPMG | https://kpmg.com/xx/en/home.html Escape from Freedom | https://amzn.to/3PtObCp Erich Fromm | https://en.wikipedia.org/wiki/Erich_Fromm NaNoWriMo | https://nanowrimo.org/ Jonny Miller | https://www.theknowledge.io/jonnymiller/ Luca Dellanna | https://www.theknowledge.io/lucadellanna/ Ergodicity | https://amzn.to/47TWBd8 Christine Carrillo | https://www.theknowledge.io/carrillo/ The Carbon Trust | https://www.carbontrust.com/ Perceptual control theory | https://en.wikipedia.org/wiki/Perceptual_control_theory Frederick Matthias Alexander | https://en.wikipedia.org/wiki/F._Matthias_Alexander Richard Wiseman | https://en.wikipedia.org/wiki/Richard_Wiseman The Luck Factor | https://amzn.to/3PpX1Qe Six degrees of separation | https://en.wikipedia.org/wiki/Six_degrees_of_separation Dzogchen | https://en.wikipedia.org/wiki/Dzogchen Hooked | https://amzn.to/3PtSU5w Nir Eyal | https://en.wikipedia.org/wiki/Nir_Eyal Sam Harris | https://en.wikipedia.org/wiki/Sam_Harris Psycho-physical Unity | https://mouritz.org/companion/article/psycho-physical-unity Hunter S. Thompson | https://en.wikipedia.org/wiki/Hunter_S._Thompson David Kadavy | https://www.theknowledge.io/kadavy/ Duolingo | https://www.duolingo.com/ Notion | https://www.notion.so/ James Altucher | https://en.wikipedia.org/wiki/James_Altucher Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman Paul Millerd | https://www.theknowledge.io/paulmillerd/ Pathless Path | https://amzn.to/3i4LF7J Khe Hy | https://www.theknowledge.io/khehy-1/ Rules Aren't Real | https://www.theknowledge.io/issue68/ Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/ Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss 👤 Connect with Michael: X/Twitter: @m_ashcroft | https://x.com/m_ashcroft Course: Alexander Technique | https://expandingawareness.org/courses/ Website: Expanding Awareness | https://expandingawareness.org/ 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favorite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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136: Focus, Family, and Freedom with Jonathan Goodman 32:33

21 weeks ago32:33

32:33

David speaks with entrepreneur and writer Jonathan Goodman. Jon built the Personal Trainer Development Center ($35M+ rev), hosts the Obvious Choice podcast , and is the author of several books, including Viralnomics , and his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way . They talked about: 💡 Standing out in a crowded industry 🔄 Developing leapfrog skills ⏳ Playing the long game in business and life 🎯 The power of focus and prioritisation 👨‍👩‍👦 How family amplifies success 💪 Building freedom through constraints 📜 Full transcript: theknowledge.io/jonathangoodman-2/ 📹 Watch on Youtube: https://youtu.be/JL-ag5IcOOU 🗣 Mentioned in the show: The Obvious Choice (Book) | https://amzn.to/3X3eQsT Seneca | https://en.wikipedia.org/wiki/Seneca_the_Younger Ergodicity (Concept) | https://theknowledge.io/lucadellanna/ Luca Dellanna | https://twitter.com/@DellAnnaLuca Parkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_law ChatGPT | https://openai.com/chatgpt Perplexity AI | https://www.perplexity.ai/ First Principles Thinking | https://fs.blog/first-principles/ Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk 👤 Connect with Jonathan: Instagram: https://www.instagram.com/itscoachgoodman/?hl=en Website: The PTDC | https://www.theptdc.com/ Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favorite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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135: Monotasking, Reading, and Building Home Libraries with Thatcher Wine 41:46

22 weeks ago41:46

41:46

David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books , a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library . They talked about: 📚 The evolving role of books in modern life 🏛️ Creating custom libraries for celebrities ⏰ Finding time to read in a busy world 💫 The art of book curation 🧠 The power of monotasking 📱 Breaking free from digital distractions 📜 Full transcript: theknowledge.io/thatcherwine-2/ 📹 Watch on Youtube: https://youtu.be/7bSXJa3ct2w 🗣 Mentioned in the show: Juniper Books | https://juniperbooks.com Gwyneth Paltrow | https://en.wikipedia.org/wiki/Gwyneth_Paltrow Shonda Rhimes | https://en.wikipedia.org/wiki/Shonda_Rhimes The Twelve Monotasks | https://amzn.to/4hpRK85 For the Love of Books | https://amzn.to/4hkM27k Kitchen Confidential by Anthony Bourdain | https://amzn.to/4hJWx3Z Kurt Vonnegut | https://en.wikipedia.org/wiki/Kurt_Vonnegut Slaughterhouse Five | https://amzn.to/413w6Az Cat's Cradle | https://amzn.to/3Q5bu4C Breakfast of Champions | https://amzn.to/433jVp9 The Quilted Giraffe Restaurant | https://en.wikipedia.org/wiki/The_Quilted_Giraffe 👤 Connect with Thatcher: Instagram: https://www.instagram.com/thatcherwine/ Website: https://www.thatcherwine.com/about 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favorite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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134: Pivoting, Building, and Scaling startups with Jason Shen 56:04

23 weeks ago56:04

56:04

David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason Co-founded RideJoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant , sharing lessons on resilience, leadership, and reaching your full potential. They talked about: 🚀 The realities of startup founding and pivoting 🤝 Navigating co-founder relationships 🌱 How early experiences shape entrepreneurial paths 💡 The power of focus in building successful businesses 🧭 Coaching founders through critical challenges 🚧 Choosing your path as a founder 📜 Full transcript: theknowledge.io/jasonshen-2/ 📹 Watch on Youtube: https://youtu.be/j84a6-GuF18 🗣 Mentioned in the show: Stanford University | https://www.stanford.edu/about/ Y Combinator | https://www.ycombinator.com/about Etsy | https://www.etsy.com/ Burning Man | https://burningman.org/about/about-us/ Boston University | https://www.bu.edu/admissions-overview/ Kelly Wilde Miller | https://kellywildemiller.com/ Ray Kurzweil | https://www.britannica.com/biography/Raymond-Kurzweil Paul Graham | https://en.wikipedia.org/wiki/Paul_Graham_(programmer) Jessica Livingston | https://en.wikipedia.org/wiki/Jessica_Livingston Sam Altman | https://en.wikipedia.org/wiki/Sam_Altman Christopher Columbus | https://www.britannica.com/biography/Christopher-Columbus Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb Richard Dawkins | https://en.wikipedia.org/wiki/Richard_Dawkins NVIDIA | https://www.nvidia.com/en-us/ East India Trading Company | https://en.wikipedia.org/wiki/East_India_Company Connect with Jason: Twitter: https://x.com/JasonShen Website: https://www.jasonshen.com/ The Path to Pivot: https://amzn.to/4iFFRfh 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favorite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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133. Innovation, Risk, and Prosperity with Luca Dellana 1:03:38

24 weeks ago1:03:38

1:03:38

David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. He’s the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals. They talked about: 📉 The cost of risk-taking ⚙️ How over-regulation kills innovation 🎲 How to make vision a team effort 📣 How populism hinders long-term success 💸 Luxury beliefs and the reality of prosperity ⚖️ How scarcity shapes our perception of prosperity This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here: Part 1: * 🎙️* Trust, Skills, and Winning Long-Term Games with Luca Dellana (Episode 129) You can also check out Luca Dellanna's first appearance on The Knowledge Podcast here: 🎙️ Ergodicity and Decision-making with Luca Dellanna (Episode 59) 📜 Full transcript: theknowledge.io/lucadellana-2/ 📹 Watch on Youtube: https://youtu.be/PxFiTDyvoi4 🗣 Mentioned in the show: FAANG | https://www.investopedia.com/terms/f/faang-stocks.asp Michael Saylor | https://www.michael.com/ Berkshire Hathaway | https://www.berkshirehathaway.com/ Bitcoin | https://theknowledge.io/what-is-cryptocurrency/ Poverty and Prosperity | https://luca-dellanna.com/books/preorder MicroStrategy | https://www.microstrategy.com/ Naval Ravikant | https://nav.al/ COVID | https://theknowledge.io/issue7/ Survivorship Bias | https://en.wikipedia.org/wiki/Survivorship_bias European Union | https://european-union.europa.eu/index_en Donald Trump | https://en.wikipedia.org/wiki/Donald_Trump Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel Per Bylund | https://perbylund.com/ Rob Henderson | https://www.robkhenderson.com/ Niels Hoven | https://www.nielshoven.com/ National Health Service | https://www.nhs.uk/ Eurozone | https://en.wikipedia.org/wiki/Eurozone The Matthew Principle | https://en.wikipedia.org/wiki/The_rich_get_richer_and_the_poor_get_poorer 👤 Connect with Luca: Twitter: https://twitter.com/DellAnnaLuca Website: https://luca-dellanna.com/about/ Latest Book: Winning Long-Term Games | https://amzn.to/3OQuD9T Upcoming Book: Poverty and Prosperity | https://luca-dellanna.com/books/preorder 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favorite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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132. Passion, Profit, and Simplicity with Jonathan Goodman 1:04:58

25 weeks ago1:04:58

1:04:58

David speaks with Jonathan Goodman, an author, entrepreneur, host, and a leading expert helping people grow and simplify their businesses. He is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the Obvious Choice podcast , a top show for coaches, entrepreneurs, and small business owners. He is the author of multiple fitness and business development books, including Viralnomics , and has sold tens of thousands of copies of his books, training programs, and courses. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way , Jonathan teaches you how to win in business without feeling like you have to win the internet. They talked about: 🍂 The bittersweet beauty of writing 🌿 Creating the right environment for success 🌀 The power of strategic distractions 🔥 The importance of committing to your passion 🎯 The secret to becoming the obvious choice 🏆 Why simplicity wins in business 📜 Full transcript: theknowledge.io/jonathangoodman-1/ 📹 Watch on Youtube: https://youtu.be/LY1oPJJb6a8 🗣 Mentioned in the show: Airbnb | https://news.airbnb.com/about-us/ Overwatch | https://overwatch.blizzard.com/ Dr. Gloria Mark | https://gloriamark.com/ The Informatics Lab | https://www.informatics.uci.edu/explore/faculty-profiles/gloria-mark/ University of California, Irvine | https://uci.edu/ The Attention Span | https://amzn.to/4gR7kZz Candy Crush | https://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=en NaNoWriMo | https://nanowrimo.org/about-nano Reddit | https://www.reddit.com/ Amber Reynolds | https://www.theptdc.com/the-obvious-choice-podcast Ren Jones | https://www.theptdc.com/the-obvious-choice-podcast Goodhart’s Law | https://en.wikipedia.org/wiki/Goodhart's_law Nathan Barry | https://nathanbarry.com/ Steve Thomas | https://en.wikipedia.org/wiki/Steve_Thomas_(ice_hockey) Multiple Streams of Income | https://amzn.to/4fzwkDL Robert G. Allen | https://www.simonandschuster.com/authors/Robert-G-Allen/8857 Napoleon Hill | https://en.wikipedia.org/wiki/Napoleon_Hill Mike Doehla | https://mikedoehla.com/ Stronger U | https://strongeru.com/ The Obvious Choice | https://amzn.to/42eJ7IG Charles Bell | https://nl-nl.facebook.com/charlesbellelitecoach/ John Ruhlin | https://johnruhlin.com/ Giftology | https://amzn.to/40wPohH Penguin Books | https://www.penguin.com/ Gary C. Halbert | https://thegaryhalbertletter.com/home/ 👤 Connect with Jonathan: Instagram: https://www.instagram.com/itscoachgoodman/?hl=en Website: The PTDC | https://www.theptdc.com/ Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. 🐣 Twitter: @Delikwu / @itstheknowledge 🌐 Website: https://www.davidelikwu.com 📽️ Youtube: https://www.youtube.com/davidelikwu 📸 Instagram: https://www.instagram.com/delikwu/ 🕺 TikTok: https://www.tiktok.com/@delikwu 🎙️ Podcast: http://plnk.to/theknowledge 📖 Free Book: https://pro.theknowledge.io/frames My Online Course 🖥️ Decision Hacker: http://www.decisionhacker.io/ Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes. The Knowledge 📩 Newsletter: https://theknowledge.io The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive. My Favorite Tools 🎞️ Descript: https://bit.ly/descript-de 📨 Convertkit: https://bit.ly/convertkit-de 🔰 NordVPN: https://bit.ly/nordvpn-de 💹 Nutmeg: http://bit.ly/nutmegde 🎧 Audible: https://bit.ly/audiblede Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations…

The Knowledge with David Elikwu

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131. Knowledge, Books, and Curation with Thatcher Wine 44:28

26 weeks ago44:28