How to Generate Big Profits from Little Email Newsletters | Ep. #165

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

I sat down with Tyler Denk (@denk_tweets), cofounder and CEO of Beehiiv, to talk about the biggest opportunities to make money with newsletters right now. Tyler shared how small niche newsletters are making serious revenue by focusing on community and creative monetization like design cohorts, recruiting, and smart sponsorships. We talked about growth strategies like Beehiiv Boost, co-registration, and why acquiring the right subscribers matters more than just getting them cheap. We ended with a killer idea: turning a corporate email list into a media business that brings in sponsorship revenue.

Use code OFFICE20 for 20 percent off your first 3 months on Beehiiv, and if you want to support the show, here’s my partner link: https://beehiiv.com?via=chris-koerner-BH-COLLAB

You can subscribe to Tyler’s newsletter Big Desk Energy at mail.bigdeskenergy.com, and check out his Spotify playlist of the same name if you're into deep focus work sessions.

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00:00 The Gold Mine of Email Lists
02:58 Monetizing Newsletters: Strategies and Insights
06:13 The Power of Local Newsletters
09:04 Building a Community Through Content
11:53 Experimentation and Growth Strategies
15:06 The Future of Local Newsletters
17:54 Creating Value Beyond Sales
21:10 Referral Programs: The 80/20 Rule
23:58 Transforming Email Lists into Revenue Streams