How to Test Your Business Ideas Before Launching with Sam (Part 2/2)⏐Ep. #147

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

Here's part 2 of my latest conversation with Sam. If you haven't already, go listen to part 1 (Ep. #145) now!
I sat down with Sam Thompson again and we talked about a bunch of potential business ideas. We started riffing on how people still pay for simple AI wrappers even though they could use AI themselves, which led us to think about simple AI models like a pay-as-you-go option for deep research. The conversation then bounced to the idea of a super simple ChatGPT-like interface that anyone could use without any problem. We spent a good chunk of time brainstorming merch and apparel, looking at how brands like God Is Dope and Dad Gang built a strong following. We also talked about quickly testing these ideas using Facebook ads and print-on-demand services. Finally, we talked about the concept of a niche online marketplace for products that "never touched plastic." You can find Sam on Twitter (https://x.com/ImSamThompson), and check out what he's up to at https://www.unlimitedcontent.com/

Timestamps below. Enjoy!
---

Watch this on YouTube instead here: tkopod.co/p-yt
Ask me a question on or off the show here: http://tkopod.co/p-ask
Learn more about me: http://tkopod.co/p-cjk
Learn about my company: http://tkopod.co/p-cof
Follow me on Twitter here: http://tkopod.co/p-x
Free weekly business ideas newsletter: http://tkopod.co/p-nl
Share this podcast: http://tkopod.co/p-all
Scrape small business data: http://tkopod.co/p-os
---

00:00 The Role of AI in Business and Human Behavior
02:52 Innovative Business Ideas and Market Saturation
06:11 Subscription Models and User Engagement
08:58 Branding and Resonance Marketing
11:50 Testing Ideas and Market Feedback
15:12 Entrepreneurial Mindset and Action
18:06 Marketplace Models and Business Strategies