))
Mapping the Digital Customer Journey
Manage episode 464953891 series 3076103
Content provided by Kula Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kula Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you transform scattered customer insights into a structured, data-driven approach to marketing and sales? Cory Peterson shares the journey his organization took—from early, informal customer interviews to a comprehensive digital customer journey framework. In this episode, Cory walks us through the process of mapping the customer journey, the evolution from a linear model to a dynamic flywheel, and the role of rigorous testing in refining digital interactions. He also discusses the challenges of attribution, the importance of integrating sales and marketing, and how even small organizations with limited traffic can leverage research to drive meaningful improvements. Join us as we explore how a data-driven mindset can unlock deeper customer understanding and business growth.
…
continue reading
326 episodes
Share
