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Trim the Pipeline, Grow the Bottom Line: Brad Davis’ Playbook for Mature Manufacturing Brands
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In this episode of The Kula Ring, Brad Davis shares how his company took a counterintuitive approach to growth by narrowing its sales pipeline, focusing on high-fit opportunities, and avoiding the trap of chasing quick wins. In a mature and shrinking sector, Brad explains why clarity in sales strategy, upstream marketing, and sustainable profitability are key to long-term success. From horizon growth planning to resisting vanity metrics and innovation theatre, Brad offers a masterclass in disciplined, methodical growth for manufacturers.
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