Ep. 2 - How the Technique of "Under Pricing" Began

The Last Honest Realtor

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The Last Honest Realtor - Episode 2: How the Technique of "Under Pricing" Began
Welcome to the second episode of The Last Honest Realtor, hosted by David Fleming of the Toronto Realty Group. Following the success of the inaugural episode, David dives into a topic that stirs much debate in the real estate world: underpricing. With a blend of humor, anecdotes, and in-depth analysis, David explores the origins and psychology behind underpricing properties in Toronto’s competitive market.
David begins by addressing the common misconception about the podcast’s title, explaining the tongue-in-cheek nature of being "the last honest realtor." He then delves into the history of underpricing, tracing its roots back to the late 1990s and early 2000s, and how it has evolved to become a strategic tool in real estate.
Through detailed examples and references to his own experiences, David discusses how underpricing works in conjunction with offer dates, the psychology behind pricing strategies, and the impact of supply and demand on market dynamics. He also touches on the concept of bully offers and the significance of strategic pricing in today’s market.
This episode is a must-listen for real estate professionals, buyers, sellers, and anyone interested in understanding the tactics and theories that shape property pricing. Join David as he breaks down the complexities of underpricing and shares his insights on navigating the ever-changing real estate landscape.
In This Episode:

• The tongue-in-cheek nature of "the last honest realtor"
• The history and evolution of underpricing
• The psychology of real estate pricing
• The role of offer dates in pricing strategies
• The impact of supply and demand on market dynamics
• The concept of bully offers
• Strategic pricing in the current market

Timestamps:
00:01 - Introduction
02:00 - Clarifying the Podcast Title
07:00 - History of Underpricing
12:00 - Psychology Behind Pricing Strategies
20:00 - The Role of Offer Dates
27:00 - Supply and Demand Dynamics
35:00 - Bully Offers Explained
40:00 - Strategic Pricing in Today’s Market
Don't Miss:

• David's humorous take on being "the last honest realtor"
• Detailed examples of underpricing in action
• Insights into the psychological tactics behind pricing strategies
• An exploration of the relationship between supply and demand

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