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Kinshuk Jerath on Retail Media Networks

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Manage episode 449815256 series 3572368
Content provided by Ryan Green. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Green or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dr. Kinshuk Jerath, a professor at Columbia Business School, discusses technology-enabled marketing and the rise of retail media networks. He explains the similarities and differences between ad networks and retail media networks, highlighting the contextual relevance and closed-loop system of the latter. The conversation also touches on the impact of privacy and increased regulation on retail media networks, as well as the challenges of scaling and the potential for manipulation in the auction process.

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10 episodes

Artwork
iconShare
 
Manage episode 449815256 series 3572368
Content provided by Ryan Green. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Green or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dr. Kinshuk Jerath, a professor at Columbia Business School, discusses technology-enabled marketing and the rise of retail media networks. He explains the similarities and differences between ad networks and retail media networks, highlighting the contextual relevance and closed-loop system of the latter. The conversation also touches on the impact of privacy and increased regulation on retail media networks, as well as the challenges of scaling and the potential for manipulation in the auction process.

  continue reading

10 episodes

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