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Kinshuk Jerath on Retail Media Networks
Manage episode 449815256 series 3572368
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Dr. Kinshuk Jerath, a professor at Columbia Business School, discusses technology-enabled marketing and the rise of retail media networks. He explains the similarities and differences between ad networks and retail media networks, highlighting the contextual relevance and closed-loop system of the latter. The conversation also touches on the impact of privacy and increased regulation on retail media networks, as well as the challenges of scaling and the potential for manipulation in the auction process.
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