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#028 | Benji Reeves: Hypebeast Producer, Hiring Creatives & Sending Treatments
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Today, we're beyond excited to sit down with Benji Reeves, Creative Producer at HYPEBEAST!
Benji takes us behind the scenes of the production world, sharing the workflow of bringing visionary concepts to life. From sourcing creatives for projects, signing off treatment decks, managing teams, timelines and navigating the complexities of production.
We also have Benji give a real life case-study, and giving feedback from when he declined Matt’s treatment for a project a few years ago.
Get ready for a conversation filled with invaluable takeaways on making your mark in the competitive world of creative production.
In this episode, we’re discussing:
- The lifecycle of a production project from conceptualization to final edits, and how Benji navigates each phase
- Tips for peaceful planning amidst the chaos of creativity
- The importance of chemistry among collaborators and how to cultivate relationships that lead to successful projects
- What producers look for in pitches and projects, and the best ways for creatives to stand out
- Benji's journey into the world of production: Lessons learned, the value of experience, and advice for aspiring producers looking to break into the industry
- And a real life case-study, with none other than feedback to Matt Pearson himself
- …and much more!
Connect with Benji Reeves:
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