Marketing Without a Goal Is Useless

The Law Firm Marketing Minute

Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

5d ago 2:02

MP3•Episode home

Did you like this episode? Dislike it?

🚀 Most lawyers are wasting time and money on marketing that goes nowhere—because they skipped the first, most critical step: defining their growth goal. In this episode, Danny Decker breaks down why clarity on what you want is the only way to build a marketing plan that actually works. Whether you're chasing more clients, deeper relationships, or higher-value cases, this is the mindset shift your firm needs.

📌 Key Takeaways:

Setting a clear growth goal is the first step in any effective marketing strategy.
Marketing efforts should reverse-engineer from what you actually want to achieve.
Without defined goals, your marketing is just an expensive guessing game.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

Chapters

1. Why Marketing Needs Clear Goals (00:00:00)

2. Growth Plans vs Client Retention (00:00:40)

3. Building Your Marketing Plan (00:01:09)

4. Episode Call to Action (00:01:49)

903 episodes

#Business #Marketing #Spotlight Branding #Podcasting Education