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This Switch Will Make a Big Difference
Manage episode 493741797 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.
📌 Key Takeaways
- Most clients care about results, not credentials.
- Leading with benefits makes your content more relatable.
- Consistency helps you speak to more client needs over time.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
950 episodes
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Manage episode 493741797 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Did you like this episode? Dislike it?
Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.
📌 Key Takeaways
- Most clients care about results, not credentials.
- Leading with benefits makes your content more relatable.
- Consistency helps you speak to more client needs over time.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
950 episodes
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Similar to The Law Firm Marketing Minute
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continue reading
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continue reading
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…
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…
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…
continue reading
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…
continue reading
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…
continue reading
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