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GOOB - Bri Keenan - Managing the Challenges of Contextual Inquiry
Manage episode 443286099 series 3397766
Content provided by Learners 🌱. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Learners 🌱 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team.
But, getting out into the 'field' to do research comes with unique challenges: some logistical, some strategic. Watch as Bri from Toast shares here advice for field research that works.
124 episodes
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Manage episode 443286099 series 3397766
Content provided by Learners 🌱. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Learners 🌱 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team.
But, getting out into the 'field' to do research comes with unique challenges: some logistical, some strategic. Watch as Bri from Toast shares here advice for field research that works.
124 episodes
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Similar to The Learners Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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