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Content provided by Sharon Idahosa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Idahosa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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ShareManage episode 477528008 series 3410635
Content provided by Sharon Idahosa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Idahosa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Marketing doesn’t have to drain your pockets, especially if you’re in a niche like agriculture. In this episode, I’m talking about how brands (yes, even the small ones) can market smarter using podcasts.
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This one’s for you.
For collaboration, email us at corporatecommunications@letstalkagriculture.com
100 episodes
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The Let’s Talk Agriculture Podcast
1 From Crops to Containers: Unlocking Africa’s Agribusiness Export Potential with Oluwadara Adekunle 29:08
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Play Later Play Later Lists Like LikedEpisode Summary: In this insightful episode, we dive deep into the business of exporting African agricultural products—with a spotlight on the challenges and opportunities along the value chain. From financing gaps to export standards, our guest from Farmties Capital shares how their work is transforming the way African agribusinesses get food from farm gates to shelves across the world. You’ll learn how Farmties supports businesses engaged in value-added processing and export by providing working capital, technical support, and access to essential services like quality assurance, logistics, and buyer connections. Whether you’re in agribusiness, policy, or development, this episode offers a practical look at what it truly takes to unlock Africa’s export potential. Key Highlights: Understanding the export readiness gap in African agribusiness Why financing isn’t enough without supply chain support How Farmties bridges the gap from smallholder sourcing to global shelf presence The future of processed agri-products from Africa Real-world insights for agribusiness owners and stakeholders. Sponsor Spotlight: This episode is proudly sponsored by Farmties Capital, a company dedicated to financing and supporting African agribusinesses in value-added processing and export. Farmties helps businesses sourcing from smallholder farmers access working capital and meet international standards—enabling a more connected, efficient, and profitable agricultural export system. Explore more about their work at www.farmties.com…
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The Let’s Talk Agriculture Podcast
1 Empowering Farmers & Strengthening Horticulture in Nigeria – The HortiNigeria Story 31:23
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Play Later Play Later Lists Like LikedEpisode Summary: In this episode of the Let’s Talk Agriculture Podcast, we shine a spotlight on a game-changing initiative transforming Nigeria’s horticulture landscape — the HortiNigeria Program. We’re joined by FeyiKemi Fadurogbangba, a key leader in the program, who shares deep insights into how HortiNigeria is empowering smallholder farmers, particularly women and youth, through targeted support, capacity building, and inclusive value chain development. From impactful training programs to success stories that prove agriculture can be a tool for prosperity, this conversation uncovers how HortiNigeria is strengthening market systems and setting a new standard for sustainable agriculture in Nigeria. This episode is proudly sponsored by the HortiNigeria Program. We thank them for their support and commitment to driving real change in Nigeria’s agriculture sector. About HortiNigeria: HortiNigeria is a four-year program implemented by a consortium of partners and funded by the Embassy of the Kingdom of the Netherlands in Nigeria. The program is designed to strengthen the resilience and inclusivity of Nigeria’s horticulture sector, with a special focus on empowering smallholder farmers, women, and youth. Through strategic interventions, HortiNigeria works to: Improve access to quality inputs and services Enhance technical knowledge through training and extension Strengthen farmer groups and cooperatives Improve access to markets and finance By building strong horticulture value chains and fostering collaboration across stakeholders, the program is laying the groundwork for a more resilient and sustainable food system in Nigeria. Learn more: www.ifdc.org/projects/hortinigeria…
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The Let’s Talk Agriculture Podcast
1 How Niche Podcasts Can Save You Money & Build Real Influence 10:22
10:22 Play Later Play Later Lists Like Liked10:22
Play Later Play Later Lists Like LikedMarketing doesn’t have to drain your pockets, especially if you’re in a niche like agriculture. In this episode, I’m talking about how brands (yes, even the small ones) can market smarter using podcasts. Whether you host one or sponsor one, niche podcasting lets you share your story in the right space—without chasing every platform or burning your budget. I’m breaking it all down in my usual way—real talk, real examples, and maybe a little laughter along the way. So if you’re tired of scattered marketing and want something that actually works? This one’s for you. For collaboration, email us at corporatecommunications@letstalkagriculture.com…
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1 Is the Cocoa Crisis a Fair Market Correction: Part B 36:28
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1 Is Your Agribusiness Investable? How to Attract Investors with Branding & Credibility 20:10
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Play Later Play Later Lists Like LikedSecuring investment for your agribusiness isn’t just about having a great product or service—it’s about positioning yourself as an investable business. In this episode of the Let’s Talk Agriculture Podcast, we break down exactly what investors look for and how you can build a strong brand, establish credibility, and prepare for funding the right way. You’ll learn: The key factors investors consider before funding agribusinesses Why branding matters and how it impacts investor decisions How to build credibility through media exposure, customer success stories, and thought leadership The steps to becoming investor-ready—from knowing your numbers to refining your pitch The best ways to approach and engage with investors for long-term success Whether you're actively seeking investment or just preparing for future opportunities, this episode will help you position your agribusiness for growth and funding success. At Let’s Talk Agriculture LLC, we help agribusinesses develop strategic communication, branding, and thought leadership to gain visibility and attract the right investors. Want to make your agribusiness investable? Let’s talk! 🎧 Tune in now!…
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The Let’s Talk Agriculture Podcast
1 Reducing Food Waste: How Every Bite Counts Towards Sustainability 32:39
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Play Later Play Later Lists Like LikedWelcome to another enlightening episode of the Let's Talk Agriculture Podcast, hosted by Sharon Idahosa. This week, we tackle the critical issue of food loss and waste, exploring how millions of tons of food go uneaten annually, leading to wasted resources, environmental harm, and missed opportunities to combat global hunger. Our guest, Chizoma, a seasoned advisor in the food health industry, guides us through the critical concepts of reducing, recovering, and recycling food waste. From understanding the differences between food loss and food waste to the significant environmental, economic, and social impacts, this episode dives deep into actionable solutions and strategies that businesses, governments, and individuals can adopt. Sharon and Chizoma also share inspirational stories of innovative approaches and personal experiences in tackling food waste, aiming to motivate listeners to make conscious efforts toward building more sustainable food systems. Join us in this crucial conversation and learn how you too can play a part in creating a more sustainable future.…
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The Let’s Talk Agriculture Podcast
1 Cocoa Crisis or Market Correction? Exploring the Industry's Future 30:48
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Play Later Play Later Lists Like LikedIn this episode of the Let's Talk Agriculture podcast, Sharon Idahosa delves into the burgeoning cocoa industry, currently making headlines due to skyrocketing prices and divided opinions. Is the industry truly in crisis, or are we witnessing a long-overdue market correction? Join Sharon as she hosts Alan Perlstein, a pioneering food technology expert, to explore the impacts of technological innovations in food production. Discover the potential of lab-grown cocoa as a sustainable alternative, its effects on traditional farming, and how such innovations could redefine the future of chocolate. Alan shares insights into the challenges faced by cocoa farmers, especially in Africa, and how the demand for cocoa is outpacing supply. Learn how lab-grown cocoa might impact the market, its ability to mimic traditional flavors, and the debate around differentiating between traditional and lab-grown cocoa in the market. Tune in to understand the dynamics of the cocoa industry, the role of technology in food production, and the implications for farmers and consumers alike.…
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Play Later Play Later Lists Like LikedWelcome to the Let's Talk Agriculture Podcast Show, where today we explore the deeper purpose of podcasting beyond numbers. Join your host, Sharon Idahosa, as we delve into the debate of whether businesses should prioritize audience metrics or focus on establishing industry authority and shaping conversations. This episode dives into how podcasting can be a powerful tool for building credibility, influence, and long-term business impact in the agriculture industry. Learn why thought leadership is not an overnight success and how consistent, meaningful conversations can position your brand as a go-to expert. Discover practical strategies for leveraging podcasting for thought leadership, from crafting impactful episodes to expanding reach through repurposed content and guest appearances. Shift your focus from immediate metrics to lasting influence and explore how podcasting can become a strategic tool for brand growth and industry positioning.…
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1 Unlocking Business Value: Beyond ESG Compliance in Agriculture 19:20
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Play Later Play Later Lists Like LikedWelcome to the Let's Talk Agriculture Podcast Show, where we delve into pressing topics in the agriculture sector. In this episode, host Sharon Idahosa explores the significance of strategic ESG communication for agribusinesses. Moving beyond mere regulatory compliance, the discussion highlights how effective communication of Environmental, Social, and Governance (ESG) impacts can drive investment, foster trust, and differentiate brands in a competitive market. Join us as we uncover common pitfalls in ESG communication, such as focusing on compliance over sustainable impact and the dangers of greenwashing. Discover the importance of storytelling in conveying real-life impacts and how leveraging platforms like podcasts and video documentaries can enhance your message. Let's Talk Agriculture Limited offers strategic communication, branding, and media solutions to help your agribusiness stand out and thrive. Tune in to learn how to make ESG an integral part of your growth strategy, engage your audience effectively, and ultimately unlock greater business value.…
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The Let’s Talk Agriculture Podcast
1 Youth as Catalysts: Driving Africa's Agricultural Revolution 28:51
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Play Later Play Later Lists Like LikedWelcome to the Let's Talk Agriculture podcast, where Sharon Idahosa dives deep into the trends, challenges, opportunities, and innovations shaping Africa's agricultural sector. In this episode, we explore the crucial role youth play in achieving Africa's food security goals. With the continent's growing population and increasing food demand, young agriculture innovators are stepping up to create solutions, drive innovations, and transform the industry. Joining the conversation is Alfred Ukane, a passionate agricultural innovator, who shares insights on the challenges, opportunities, and solutions that young agripreneurs bring to the table. The discussion highlights the importance of enabling environments, overcoming barriers like infrastructure and access to capital, and the significance of knowledge sharing. Listen in to discover how empowering youth can shape the future of agriculture in Africa. The episode also emphasizes the power of networking and strategic positioning for young professionals aiming to make a difference in the agricultural sector.…
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The Let’s Talk Agriculture Podcast
1 What African Agribusinesses Can Learn from Global Food Brands with Sharon Idahosa 12:16
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Play Later Play Later Lists Like LikedWelcome to another episode of the Let’s Talk Agriculture Podcast! Today, we’re diving into a critical topic—branding and marketing for agribusinesses. Many African agribusinesses do great work, yet they struggle to differentiate themselves in the market. Without strong branding, it becomes difficult to attract investors, customers, and partners. So, what can we learn from global food brands that have successfully built recognizable and trusted identities? Let’s break it down. First, let’s talk about Dangote Group. Dangote has established itself as a dominant player, not just in agriculture but across multiple industries. What’s the secret? Consistency in branding. From product packaging to marketing campaigns, their identity remains the same, making them instantly recognizable. This is something many agribusinesses in Africa overlook—the power of consistency in messaging, design, and positioning. Next, we look at Nestlé and how they adapted their marketing to fit African cooking styles. Instead of using a one-size-fits-all approach, Nestlé tailored its branding and communication to resonate with local consumers. This is a key lesson—understanding your audience and localizing your messaging can set you apart. Then there’s Olam Agri, which has positioned itself as a sustainability-driven agribusiness. In today’s market, consumers and investors are paying more attention to sustainability. Olam Agri didn’t just adopt sustainability as a practice, they made it part of their brand story, which helped them stand out and build trust. So, what’s the key takeaway? African agribusinesses must be intentional about branding. Whether it’s through consistency, audience-centered messaging, or sustainability, branding is what makes your business visible, credible, and competitive. At Let’s Talk Agriculture Limited , we help agribusinesses develop strong branding, marketing, and communication strategies that position them for success. If you’re struggling with differentiation, now is the time to start building a brand that lasts. Tune in to this episode to learn how you can apply these lessons to your agribusiness. Let’s make African agribusinesses impossible to ignore!…
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The Let’s Talk Agriculture Podcast
1 How to Leverage CSR to Build Strong Agricultural Brands 8:41
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Play Later Play Later Lists Like LikedIn this insightful episode of the Let’s Talk Agriculture Podcast , host Sharon Idahosa explores the power of Corporate Social Responsibility (CSR) in shaping strong agricultural brands. Brought to you by Let’s Talk Agriculture Media, the media arm of Let’s Talk Agriculture Limited, this episode dives into: 💫 Understanding how CSR goes beyond philanthropy to create lasting value in the agricultural sector. 💫Why storytelling and strategic communication are essential to maximizing CSR impact. 💫 How effective CSR initiatives build credibility, customer loyalty, and long-term brand equity. 💫 As a leading agribusiness communication firm, we help brands craft compelling narratives, showcase their impact, and position themselves as industry leaders through CSR. If your brand is investing in CSR but struggling to communicate its impact, Let’s Talk Agriculture Limited is your trusted partner. We specialize in sustainability communications, branding, and media strategies tailored for the agricultural sector. Get in touch with us: partnerships@letstalkagriculture.com…
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The Let’s Talk Agriculture Podcast
1 How the Zero Hunger Coalition is Mobilizing AgriFood System Actors to End Hunger & Malnutrition with Francine Picard 26:27
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Play Later Play Later Lists Like Liked[00:00:42] Sharon Idahosa: Hello, beautiful people. Welcome to the Let's Talk Agriculture podcast the podcast that connects you with the happenings, the trends, and opportunities in the agriculture sector. [00:00:52] Sharon Idahosa: So, here's a quick information for us. We will be rounding up the Let's Talk Agriculture podcast show for the year in [00:01:00] October and maybe stretch to November. Because we are trying to prepare for our year end vaccine, and if you'd like to be a part of it, please do well to reach out to us. Send an email to hello@letstalkagriculture.com. [00:01:12] Sharon Idahosa: Now for today's episode, we will be looking at how the Zero Hunger Coalition is mobilizing Agri food systems actors to end hunger and malnutrition. Now, zero hunger is part of the SDGs and it must be addressed. So to help us learn more about the Unifying Effort, join me in welcoming Francine Picard, Director of Partnerships at Shamba Centre for Food and Climate. [00:01:39] Sharon Idahosa: Hello, Francine. Thank you so much for joining the show today. I hope you've been well. [00:01:42] Francine: I'm fine, Sharon, and thank you for having me today. [00:01:45] Sharon Idahosa: It's a pleasure to have you here. When I saw your profile, I just thought, yeah, maybe we could connect. I, to be honest, I wasn't looking at the Let's Talk Agriculture podcast. [00:01:54] Sharon Idahosa: I was trying to be very biased because I have A podcast for women. And I thought that, yes, maybe I [00:02:00] should have you on my personal podcast, but at the end of the day, we found ourselves here, which I think is amazing. So, thank you once again for joining LTA podcast . So, to get this episode started, maybe you can just give us an overview of what the Zero Hunger Coalition is all about. [00:02:17] Sharon Idahosa: What is the inspiration behind this and why now? [00:02:21] Francine: Thank you, Sharon. Before I start talking about the Zero Hunger Coalition , I just want to reflect on You Wanted Me as a Woman, and I think that the Shamba Centre, the organization that I'm one of the co-founders, actually has an amazing story, because it's all about three amazing women. [00:02:38] Francine: Sometimes it's also nice to recognize who we are, uh, that's joined forces all together to say, okay, let's work on, we have been working on the issue of ending anger, but let's put our forces all together to see, to then try and change things the way that we want to change it. Let disrupt the system the way you [00:03:00] think we are able to achieve it. [00:03:01] Francine: So the Shamba Center is a new organization. We have two years of existence and then we are drafted by the passion and some of the passion actually is quite huge because it's all about How we can ensure that we are bringing idea, bold idea, and, and how we can move with all our idea to change things. So one of the initiatives that we thought could also respond to that quest is the Zero Hunger Coalition. [00:03:29] Francine: So the Zero Hunger Coalition actually has been, uh, created, uh, as a response to the urgent global needs to address hunger and malnutrition. As you know, we are facing a huge amount of people. People now more than 700 are going to bed hungry. And this is really outrageous, is not acceptable. But this is also the reality. [00:03:50] Francine: And I think that's, uh, the whole world gather together in 2021 during the work. 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[00:05:00] Um, so the, the coalition emerged as I say, uh, three years ago, it brings together government, private company, civil society, UN organization, because we need to walk towards the same goal. [00:05:14] Francine: And I think it's all about finding long term solution and not just quick fixes as we used to do. I think we need to find a way that we can create a platform that actually leverage that willingness to change things and also to eradicate anger. [00:05:33] Sharon Idahosa: Thank you so much for that overview. I mean, I know how, how important it is for us to come together to achieve certain objectives.…
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The Let’s Talk Agriculture Podcast
1 Navigating the Risks in Poultry Farming with Godbold Chukwuebuka 23:30
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Play Later Play Later Lists Like Liked[00:00:00] Intro [00:00:41] Sharon Idahosa: Hello, beautiful people. Welcome to the Let's Talk Agriculture podcast show, where we share the happenings, the trends and the opportunities in the agriculture sector. Now in today's episode, we will dive into poultry farming. A thriving business opportunity in Nigeria and, of course, across Africa. So while many [00:01:00] young people are super eager to jump into this lucrative field, it is crucial to understand some of the challenges that are involved, including the health issues, the And even mortality rates. [00:01:14] Sharon Idahosa: So joining me today is Goldbold Chukwuebuka, a young entrepreneur who is excelling in the poultry industry and still experiencing the downside associated with poultry farming. Now we will uncover the essential knowledge every aspiring poultry farmer should have in order to succeed and sustain their business. [00:01:36] Sharon Idahosa: Now, thank you so much for joining today, Chukwuebuka. I would really, really love to hear about your journey into the poetry, uh, into poetry farming. Please say hello to our guests, uh, audience rather. Thank you. [00:01:49] Godbold Chukwuebuka: So, hello. By the way, my name is Godbold Chukwuebuka, not Chukwuebuka. [00:01:53] Sharon Idahosa: Oh my, my apologies, my [00:01:56] Godbold Chukwuebuka: apologies. [00:01:57] Godbold Chukwuebuka: Godbold, Godbold, Godbold [00:02:00] Chukwemeka. [00:02:04] Sharon Idahosa: Ah, thank you. And to think that I was actually singing with the name before and, and now I missed it. My apologies for [00:02:13] Godbold Chukwuebuka: this. Thank you. [00:02:14] Sharon Idahosa: It's a pleasure to have you here. So please tell us your journey to go farming. [00:02:18] Godbold Chukwuebuka: So basically, it all started while I was in university. That was my 300 level, about entering second semester, 3 11 20 18. [00:02:27] Godbold Chukwuebuka: Entering about entering 400 level. So we had this program in our school then with Central Bank of Nigeria under CDC, Southeast Entrepreneurship Development Center. So they came to empower We the students, about entering year, they came to empower us based on agribusiness and management, because that was what I studied. [00:02:46] Godbold Chukwuebuka: The school. I studied agribusiness and management. So it was a three month program, was a three month program. The. It's going to go aspect of it is a second one to the practical aspect of it and th…
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The Let’s Talk Agriculture Podcast
1 Impact of Digital Finance in Agriculture with Grace Njoroge 31:38
31:38 Play Later Play Later Lists Like Liked31:38
Play Later Play Later Lists Like Liked[00:00:00] Grace Njoroge: Hey, beautiful people. Indeed, that is one of my biggest pleasure, is always when I went to my [00:00:06] Sharon Idahosa: own farm. So, I think it is important to first understand what a healthy relationship with food is, for us to know what it is not. Not trying. I can relate, I can relate. Selfish. So, you could be your own farmer for years. [00:00:18] Sharon Idahosa: Who knows? [00:00:21] Grace Njoroge: Trust, trust me when I tell you there will always be challenges. There will always be risks. [00:00:26] Sharon Idahosa: Seems like we have a lot in common. Welcome to the Let's Talk Agriculture podcast show. And of course, it's your favorite girl, Sharon De La Rosa. Hello, beautiful people. Welcome to the Let's Talk Agriculture podcast show. [00:00:46] Sharon Idahosa: My name is Sharon Idahosa and I am your host. Today I'm excited to bring another episode, Your Way, still on the AgriFinance series, here on the Let's Talk Agriculture podcast show. Joining me [00:01:00] today is one of Mexico's finest, Grace Njoroge. Hopefully I got that correctly. She is the technical director of programs. [00:01:09] Sharon Idahosa: And she will be discussing the impact of digital finance in the agriculture sector. Now they have been actively supporting smallholder farmers, you know, to easily get access to finance and we are here to get more details about it and ensure that. Those that are looking out for finance, especially women can really benefit from this. [00:01:28] Sharon Idahosa: So please guys, stay tuned and get the best out of this episode. Thank you for joining the show today. How are you doing Grace? [00:01:35] Grace Njoroge: Thank you for having me Sharon. I am doing very well. Thank you. Um, thank you for having me on the show and I'm looking forward to the discussion. [00:01:44] Sharon Idahosa: Great. Great. So tell us, how has it been so far working in, in this space? [00:01:49] Sharon Idahosa: Great. I know many people do not like, uh, or many of us that got into this space, we didn't really study agriculture or it wasn't, uh, it wasn't something we planned, [00:02:00] but then again, we found out Celsia maybe because we wanted to, we saw a problem and wanted to solve it. So I want to know what actually got you to this space. [00:02:08] Sharon Idahosa: direction while you're working in agriculture and agri finance as well. So please do share if you can. Thank you. [00:02:15] Grace Njoroge: Thank you. Thanks Sharon. So, um, I always, um, say for those who know my story is I, I got into the Um, digital space, the agricultural space. Um, um, by fluke, I studied, um, I studied, I studied bachelor's of business administration for my undergrad. [00:02:34] Grace Njoroge: Um, and I remember I was in a public university. So, um, I remember we still have the career fairs where, you know, most of the institutions that used to come for the career fairs were, um, financial institutions, the banks, the insurance companies. Some of the consultancy companies, the audit companies, etc. [00:02:51] Grace Njoroge: And so when I was graduating, I really was looking forward to working for, um, you know, that kind of institution and my, my dream did come true. I [00:03:00] joined one of the leading financial institutions, uh, banks here in Kenya. Um, and when I joined I was, you know, starry-eyed. I was very looking forward to it. Um, I got some money from my grandmother to, you know, buy a couple of, um, suits, um, you know, the, um, nice power suits because I, I thought I'd be walking in the banking hall in my power suit, in my high heels, um, you know, serving customers. [00:03:23] Grace Njoroge: 'cause this is the image we had of, um, bank stuff, um, when we were young. But then, um, shocker me when I joined, um, there was this new department that had been opened in the bank, um, the microfinance department.…
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