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How to Scale Your Newsletter: Nathan May talks newsletter advertising strategies | Episode 2 | The LetterStack Podcast
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Are you struggling to grow your newsletter beyond those first 1,000 subscribers? In this episode of LetterStack, we sit down with Nathan May how to use newsletter advertising to scale your newsletter. Nathan is the founder of Feed Media, the growth agency behind The Rundown, The Neuron, Bootstrap Giants to name a few!
Before we forget, subscribe for more such episodes at LetterStack.co
Nathan shares hard-earned lessons from consulting and scaling newsletters from zero to hundreds of thousands of engaged readers.
We break down:
When should you start running paid ads for your newsletter?
The mindset & math behind profitable paid subscriber acquisition
Budgeting: How much to invest before seeing real results
Choosing the right ad networks: Meta, Reddit, and beyond
The best ad formats for early-stage creators (including UGC & AI-powered content)
How to research copy that resonates with your audience (using Reddit & Quora!)
Case studies and real-world examples
Whether you’re still searching for audience-content fit or ready to test your first campaign, this episode is packed with actionable advice to help you scale smarter, not harder.
Don’t miss out! Subscribe for more expert interviews and growth tips for newsletter creators, and check out Feed Media to connect with Nathan May!
#newslettergrowth #newslettermarketing #paidmedia #feedmedia #ugc #aiads
00:00 Intro & Nathan’s background
05:26 When to start using paid media
10:30 Paid ads for early newsletter growth
14:41 Budgeting & burn rates
17:15 Winning ad formats & UGC
21:50 Researching copy that converts
24:30 AI UGC: Hot takes
27:11 Would Nathan do it differently today?
32:08 Closing advice & how to connect with Nathan
3 episodes
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