This Açaí Brand Is Taking Over California: Palmetto Superfood's CEO and Founder | Charles Lee E28

The Lo-Down

In this episode of The Lo-Down, Lorenzo Mercado sits down with Charles Lee, founder and CEO of Palmetto Superfoods — one of the fastest-growing açaí bowl brands in California.

What started as a single store in San Francisco has quickly become one of the most talked-about health food brands in California. Charles shares how he went from concept to execution, the mindset it took to scale brick-and-mortar, and why a focus on product quality over hype has been the key to long-term growth. From lessons in branding and leadership to scaling a brick-and-mortar business the right way, this episode is packed with insight for anyone looking to build a multi-million dollar brand from the ground up.

If you're an entrepreneur, real estate investor, or aspiring founder — this one's for you.

Topics Include:

• The early days of launching a food concept from scratch
• Why obsessing over the product is more important than marketing
• Lessons learned from opening multiple physical locations
• Branding vs. experience: how to get both right
• Building a team and company culture in food & beverage
• The biggest myths about starting a food business

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👥 Connect with Charles Lee:
Website: https://www.palmettosuperfoods.com
Instagram:https://www.instagram.com/chacharleslee/
🚀 Let’s Connect:
Instagram: https://www.instagram.com/lorenzo.mercado_/

Website: https://www.mercasaventures.com
🎙️Podcast on Apple: https://podcasts.apple.com/us/podcast/the-lo-down/id1764777761
🎙️Podcast on Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983?si=d2501028127246f3

Youtube: https://www.youtube.com/@Lorenzo.Mercado

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