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Mastering AI Visibility: How Google Gemini and ChatGPT Find Your Local Business
Manage episode 477654499 series 3611879
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The rules of local business visibility have fundamentally shifted. What once worked to rank your business on Google's search results page may leave you completely invisible to today's AI search tools.
This eye-opening discussion reveals how AI platforms like Google Gemini, ChatGPT, and Perplexity find and recommend local businesses to potential customers. We break down the crucial differences between these systems and provide clear, actionable strategies for ensuring your business appears when someone uses AI to find services in your area.
For Google Gemini users, your Google Business Profile (GBP) serves as a direct data feed into the AI. We explain exactly which elements matter most: from the photos you upload (which AI can analyze for content), to the service descriptions that help it understand your offerings, to the Q&A section that functions like a pre-made FAQ for AI. Regular posts and fresh, detailed reviews complete the picture of a business that Gemini feels confident recommending.
For non-Google AI tools, we reveal their reliance on citation consistency across the web. Your business name, address, and phone number must appear identically everywhere online, or these systems may question which information is current and accurate. We also explore how mentions in local content, a diverse review profile, and backlinks from legitimate local sources strengthen your visibility.
Perhaps most importantly, we examine how your business website has evolved into a critical "AI ranking asset." Learn the technical requirements for AI crawling, the importance of schema markup, and what content elements most effectively demonstrate your expertise and credibility to artificial intelligence.
The digital landscape has changed. Some businesses will adapt and thrive, while others will become increasingly invisible as AI search tools reshape consumer behavior. After listening to this episode, you'll understand exactly how to position your local business for success in this new era of AI-powered discovery.
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Chapters
1. Mastering AI Visibility: How Google Gemini and ChatGPT Find Your Local Business (00:00:00)
2. Introduction to AI and Local Business (00:01:16)
3. Google Gemini and Business Profiles (00:02:24)
4. Non-Google AI Tools and Citations (00:06:22)
5. Website Optimization for AI Visibility (00:10:04)
6. AI SEO Checklist and Conclusion (00:12:33)
34 episodes
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