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Culture and Intangibles: The unseen effect on the big picture
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What if your company culture wasn’t a perk, but the backbone of everything you build?
In this episode of The Long Game Dialogues, Rajendran Dandapani—Director of Technology, Zoho Corp. and President, Zoho Schools of Learning—shares how startups and SMEs can turn culture into a lasting differentiator.
From flat hierarchies and anonymous feedback loops to in-house talent schools and rural empowerment, Zoho’s journey offers a radically honest view of building from values, not vanity.
Key takeaways:
1. Why culture isn’t a feel-good extra but your company’s real operating system
2. How to keep culture intact while scaling and hiring
3. Zoho’s secret to near-zero attrition: purpose over perks
4. The power of 'dogfooding' and design that reflects belief
5. What most companies get wrong about hiring, training, and collaboration
If you’re a founder or leader wondering how to build a legacy, not just a business, this conversation is your blueprint.
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