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Navigating New Horizons – the Evolution of Travel Loyalty Programs
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The latest episode of the Loylogic Group Podcast brings together two experts to delve into the evolving landscape of airline and hotel loyalty programs.
Mustafa Ozalcin, Director of Global Partnerships at Loylogic, joins Martin Smaerup, Head of Sales at Pointspay, are both seasoned globetrotters and have worked on some of the most successful travel loyalty programs out there.
In this episode, we utilize this extensive knowledge to take a closer look at the ever-evolving landscape of airline and hotel loyalty schemes, especially in the wake of the seismic shifts brought about by Covid-19, and explore how loyalty programs can take advantage of the latest developments to better meet the needs of today’s members.
Topics explored include:
- Shifting generational loyalty and the notable shift in loyalty habits among millennials and Gen Z that indicate a demand for more flexible and relevant rewards programs.
- The impact of COVID-19 and how this has permanently altered travel behavior, with a renewed focus on the relevance of loyalty programs in everyday life, not just during travel. This shift underscores the importance of integrating loyalty rewards into daily activities to maintain engagement and relevance.
- Enhanced member experience that means loyalty programs need to offer more than just transactional benefits, leading to a new focus on creating memorable experiences and seamless interactions that resonate with the individual member's lifestyle and preferences.
- Technological integration and data utilization that enables the leveraging of technology and data analytics to offer real-time, personalized engagement opportunities.
- Expanding redemption opportunities that go beyond traditional travel benefits to include everyday purchases and experiences can significantly enhance the perceived value of loyalty points and increase member engagement.
- How, by making loyalty points more integral to members' daily lives, programs can drive additional revenue streams and more effectively manage points liability.
This episode is a must-listen for loyalty program owners, airline leadership and marketing leads seeking to navigate the complexities of modern travel loyalty programs.
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