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Predicting Loyalty Program Success: Show Me the Incentive and I'll Show You the Outcome
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In the latest episode of the Loylogic Podcast, we welcome Len Llaguno, founder of KYROS Insights, the world’s only actuarial firm exclusively focused on loyalty programs, to discuss how actuarial techniques are transforming loyalty program design and delivering commercial success.
Len combines actuarial science, machine learning and deep loyalty expertise to tackle the financial complexities behind some of the biggest loyalty programs on the planet. Len and Loylogic have worked together for many years to elevate loyalty success, including transforming how organizations like African Bank optimize their award-winning Audacious Rewards programs.
Based around the philosophy of “Show me the incentive, and I’ll show you the outcome” this episode offers actionable insights into how actuarial science, data-driven strategies, and thoughtful redemption design allied to effective redemption marketplaces can transform loyalty programs into sustainable, profit-driving assets.
Talking points include:
- Member Equity as a Growth Driver: Using actuarial analytics to gain the insights needed to understand the behaviors behind loyalty,
- Designing effective loyalty programs: Leveraging data to identify actions that increase CLV and EFP, driving both loyalty and financial growth.
- Data-Driven Decision-Making: Harnessing predictive models to de-risk liability, optimize redemption activities, grow loyalty program success and amplify ROI.
- The Redemption Marketplace Advantage: Why offering a broad choice of rewards options – which members actually want – is critical for engagement and long-term profitability, because burn drives earn.
- Balancing engagement and financial integrity: how redemption marketplaces power loyalty success.
- Liability Management: Properly accounting for redemption costs ensures programs avoid short-term decisions that actually harm customer experience and long-term loyalty.
- Future-Proofing Loyalty Programs: The evolving role of actuarial science in ensuring financial integrity and sustained member loyalty.
Ready to redefine loyalty using financial science? Listen now. A full transcript of the podcast is also available below.
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