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Overtaking manoeuvres: Richard Mille’s Peter Harrison on scaling the watch podium
Manage episode 490560830 series 3654399
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In this episode, hosts Robin Swithinbank and David Sadigh sit down with Peter Harrison, CEO of Richard Mille EMEA, to explore how the ultra-luxury watchmaker rocketed from start-up to Swiss powerhouse in just two decades. Peter, who has been with the brand since the early 2000s, offers rare behind-the-scenes insight into the philosophy, partnerships, and precision-engineering that have made Richard Mille one of the world’s most successful watch brands.
From selling his first watch to building a network of high-performance ambassadors such as Felipe Massa and Rafael Nadal, to expanding into key growth markets, Peter explains what makes Richard Mille tick—literally and strategically.
Also in this episode: DLG’s Benedicte Soteras returns for On the Download, revealing data that shows Richard Mille's online and social momentum is accelerating—especially in fast-growing emerging markets.
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Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com
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