Turning Tides: How To Woo The New Chinese Luxury Consumer The Luxury Society podcast

Turning tides: how to woo the new Chinese luxury consumer

7d ago 31:11

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In this episode of the Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore the rapidly evolving landscape of the Chinese luxury consumer market.

Joined by Pablo Mauron, Managing Partner China & Board Member at DLG (Digital Luxury Group) and expert on luxury brands in China, the conversation delves into the shifting preferences and growing confidence of Chinese buyers.

Key topics discussed:

The Paradigm Shift: How the Chinese luxury consumer has matured in a short period, evolving from an "educated" consumer to one with distinct preferences and a stronger sense of self.
The Role of Young Consumers: Despite the rise of high-net-worth individuals, younger consumers continue to lead trends, reshaping brand expectations and influencing older generations of buyers.
Cultural Sensitivity in Branding: The importance of reinterpreting Chinese cultural symbols with authenticity, as brands like Gucci and Burberry have done with elements like bamboo weaving craftsmanship and the iconic bamboo handbag.
Local Innovation and Global Impact: How Chinese consumers are embracing local products like EV cars and beauty brands while still appreciating global luxury, fostering a dynamic market ripe for local innovation.
The New Tier One Cities: A look at how brands are expanding into China's emerging cities, such as Chengdu and Wuhan, and how the luxury retail footprint is diversifying beyond the traditional tier one cities.
Travel Resurgence and Opportunities Abroad: With China lifting its outbound travel ban, the conversation touches on how luxury brands should rethink their marketing strategies for Chinese travellers, who represent a significant portion of global luxury sales.

Brought to you by https://digitalluxurygroup.com/

Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com

6 episodes

In this episode of the Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore the rapidly evolving landscape of the Chinese luxury consumer market.

Key topics discussed:

The Paradigm Shift: How the Chinese luxury consumer has matured in a short period, evolving from an "educated" consumer to one with distinct preferences and a stronger sense of self.
The Role of Young Consumers: Despite the rise of high-net-worth individuals, younger consumers continue to lead trends, reshaping brand expectations and influencing older generations of buyers.
Cultural Sensitivity in Branding: The importance of reinterpreting Chinese cultural symbols with authenticity, as brands like Gucci and Burberry have done with elements like bamboo weaving craftsmanship and the iconic bamboo handbag.
Local Innovation and Global Impact: How Chinese consumers are embracing local products like EV cars and beauty brands while still appreciating global luxury, fostering a dynamic market ripe for local innovation.
The New Tier One Cities: A look at how brands are expanding into China's emerging cities, such as Chengdu and Wuhan, and how the luxury retail footprint is diversifying beyond the traditional tier one cities.
Travel Resurgence and Opportunities Abroad: With China lifting its outbound travel ban, the conversation touches on how luxury brands should rethink their marketing strategies for Chinese travellers, who represent a significant portion of global luxury sales.

Brought to you by https://digitalluxurygroup.com/

Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com

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Turning tides: how to woo the new Chinese luxury consumer