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CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend
Manage episode 478994062 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
638 episodes
Manage episode 478994062 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
638 episodes
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The MadTech Podcast

1 ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up 28:42
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In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce. They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.…
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The MadTech Podcast

1 MadTech Daily: Mark Zuckerberg Plans Premium Tier and Ads for Meta’s AI App; the latest in Apple vs Epic Games’ Legal Battle 1:51
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In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 2025.
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The MadTech Podcast

1 the 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta's Moderation and Social Strategy 26:50
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In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media. Chugg discusses: The current state of social media New policies shaping the social media landscape Why there’s still value in organic social content How verification can address concerns around trust, authenticity and misinformation What brands and advertisers should prioritise when planning their social strategies…
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The MadTech Podcast

1 MadTech Daily: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty 2:26
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In MadTech Daily, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures.
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The MadTech Podcast

1 MadTech Daily: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape 2:35
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In today's MadTech Daily, we discuss ChatGPT’s expansion with new shopping features and partnerships, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs.
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The MadTech Podcast

1 MadTech Daily: Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial; ChatGPT to Feature Washington Post Content in New Media Partnership 2:16
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In today’s MadTech, we discuss Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront.
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The MadTech Podcast

1 CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend 36:24
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On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors. They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.…
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The MadTech Podcast

1 MadTech Daily: Meta Launches Threads Ads Globally; OpenAI to Acquire Chrome? 2:18
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In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google Chrome, and a new statement from Meta’s Oversight Board, which claims the company “hastily” altered its content moderation policy.
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The MadTech Podcast

1 MadTech Daily: Meta to open Threads’ ad platform to global advertisers; OpenAI shown interest in acquiring Google Chrome, 2:18
2:18
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In today’s MadTech, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google Chrome, and a new statement from Meta’s Oversight Board, which claims the company “hastily” altered its content moderation policy.
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The MadTech Podcast

1 MadTech Daily: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act 2:12
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In today's MadTech Daily, we discuss Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta's fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell
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The MadTech Podcast

1 UPDATE: Google KEEPS Third-party Cookies in Chrome 2:44
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In MadTech, we discuss MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster
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The MadTech Podcast

1 MadTechDaily: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms 2:07
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In today’s MadTech Daily, we discuss the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to overhaul its search experience using AI to enhance content discovery.
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The MadTech Podcast

1 Immediate’s Matt Rance on US Tech Tariff Exemptions, the Fall in Funding for UK Startups, and Meta’s Antitrust Trial 53:47
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In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing. They examine the tech tariff exemptions introduced by Trump’s administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta’s antitrust trial in the US over its social media dominance.…
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The MadTech Podcast

1 MadTech Daily: DoubleVerify’s threat to sue Check My Ads for alleged defamation; TikTok Tests ‘Footnotes’ 2:06
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In today’s MadTech Daily, we cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok testing ‘Footnotes’, and the news that Temu and Shein have significantly cut their US ad spend as trade hostilities escalate.
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The MadTech Podcast

Google have been branded a monopolist - again. Dot brings you the latest as the fallout settles on what could be a landmark case for the open web.
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