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The Independent’s Andy Morley on The New Era of Audience Engagement
Manage episode 488111776 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.
Morley expands on:
Morley expands on:
- The importance of engagement in today’s landscape
- The strategic vision behind the content studio’s launch
- The unique opportunities for brands offered by the studio
- How publishers can leverage the studio’s data and insights to shape content strategies for advertisers
- How the studio ensures branded content delivers reach and resonance to audiences
680 episodes
Share
Manage episode 488111776 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.
Morley expands on:
Morley expands on:
- The importance of engagement in today’s landscape
- The strategic vision behind the content studio’s launch
- The unique opportunities for brands offered by the studio
- How publishers can leverage the studio’s data and insights to shape content strategies for advertisers
- How the studio ensures branded content delivers reach and resonance to audiences
680 episodes
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Similar to The MadTech Podcast
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
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…
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…
continue reading
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