Ep 601: Staying Okay (even when your business isn’t) with Clare Barboza of Poppy Bee Surfaces

The Maker's Playbook

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How do you stay okay even when it doesn't feel like your business isn't going well? Because while we might feel pulled to log the long hours and push ourselves to "work harder" to "grind it out," in reality, we can't really come up with new, interesting, creative solutions when we're exhausted or stressed or frankly, freaking out. As foolish as it might feel to get up and go for a walk instead of "being productive" it might also be exactly that walk that brings you a clever idea to turn things around. Because as today's guest, Clare Barboza (who's been self-employed for about 25 years now), reflected, "It’s not going to stay this way. That’s what you learn as an entrepreneur. There are cycles. Nothing stays the same.”
If you're looking for support amidst the roller coaster ride of those business cycles, whether your a side-hustler or full-timer, come check out The Community by clicking here. With makers from all around the world, at every stage of business, it just might be the perspective shift you've been needing.
Guest Resources:
Clare’s Instagram : @poppybeesurfaces
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Chapters

1. Clare Barboza (00:00:00)

2. A Familiar Connection (00:05:11)

3. Meet Claire Barboza (00:05:55)

4. Journey into Photography (00:06:52)

5. Transition to Food Photography (00:09:45)

6. Challenges and Resilience (00:17:34)

7. Starting Poppy Bee Surfaces (00:22:58)

8. Understanding the Value of Handmade Products (00:40:34)

9. Educating Customers About Handmade (00:42:03)

10. Marketing Strategies: Paid Ads vs. Collaborations (00:44:29)

11. Challenges of Paid Advertising on Meta (00:45:51)

12. The Importance of Staying Present and Creative, Balancing Business and Personal Well-being (00:53:38)

13. Teaching and Learning in the Creative Field (01:04:45)

14. Final Thoughts and Advice for Creatives (01:09:32)