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Content provided by Tom Traplin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Traplin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals
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MVP153: Unlocking Media Coverage For Your Local Game Store
Manage episode 479824171 series 2414905
Content provided by Tom Traplin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Traplin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Manaverse Podcast, we sit down with Mickie Kennedy, founder of eReleases and expert in small business PR, to dive deep into how local game stores can harness the power of press releases and media outreach to grow their customer base and boost their reputation.
Mickie shares why small businesses have exactly the kind of human stories that local journalists love, and how easy (and inexpensive!) it can be to start getting media attention. Whether you're brand new to PR or just looking for simple ways to build stronger community ties, this episode is packed with actionable strategies you can use right away.
What You'll Learn:
- What a press release really is — and why most small stores don't need a fancy one
- How a simple email or phone call can open the door to local media coverage
- Why human interest stories are your secret PR weapon
- Tips for building your own “local journalist Rolodex”
- Easy, creative ideas to make your store’s events and customer stories media-friendly
- Why consistency in outreach pays off (even if it feels slow at first!)
- How PR can beat a $10,000 ad campaign for a fraction of the cost
- Real examples of how small businesses used PR to move the needle in a big way
Resources Mentioned:
- eReleases Website
- Free PR Masterclass by Mickie Kennedy: ereleases.com/plan
Connect with Mickie Kennedy:
158 episodes
Share
Manage episode 479824171 series 2414905
Content provided by Tom Traplin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Traplin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Manaverse Podcast, we sit down with Mickie Kennedy, founder of eReleases and expert in small business PR, to dive deep into how local game stores can harness the power of press releases and media outreach to grow their customer base and boost their reputation.
Mickie shares why small businesses have exactly the kind of human stories that local journalists love, and how easy (and inexpensive!) it can be to start getting media attention. Whether you're brand new to PR or just looking for simple ways to build stronger community ties, this episode is packed with actionable strategies you can use right away.
What You'll Learn:
- What a press release really is — and why most small stores don't need a fancy one
- How a simple email or phone call can open the door to local media coverage
- Why human interest stories are your secret PR weapon
- Tips for building your own “local journalist Rolodex”
- Easy, creative ideas to make your store’s events and customer stories media-friendly
- Why consistency in outreach pays off (even if it feels slow at first!)
- How PR can beat a $10,000 ad campaign for a fraction of the cost
- Real examples of how small businesses used PR to move the needle in a big way
Resources Mentioned:
- eReleases Website
- Free PR Masterclass by Mickie Kennedy: ereleases.com/plan
Connect with Mickie Kennedy:
158 episodes
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Similar to The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
We promise we are not as Horrible as you think at video games, well maybe. Join us in a weekly show discussing video games, the culture around it and the latest topics going on in the industry. You’ll find insightful discussions , game reviews, and industry news that cater to all gaming enthusiasts. Join us as we dive deep into the world of gaming, sharing our thoughts and experiences. Give us a listen and share us with your friends. Your feedback is always welcome, and we appreciate your su ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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