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Kim on a Whim: Your Car, the Spy: Pop-Up Ads, Tracking, and the Future of In-Dash Marketing
Manage episode 500256382 series 3030639
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Kim and Mark dig into the unsettling rise of in-car advertising, from Jeep’s stoplight pop-ups to Ford’s patent for GPS-targeted dashboard ads. They warn how marketing firms could leverage everything—from your commute patterns to your bad hair day—for hyper-personalized pitches right on your car’s screen. The conversation veers into location tracking, invasive opt-out defaults, and the eerie awareness of smart devices like Alexa, highlighting how convenience keeps chipping away at privacy. They wrap by noting that distractions behind the wheel aren’t new—just more high-tech—and wonder how students are coping with new no-cell-phone school policies.
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