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Ch 11. Crafting Your Super Simple Sales Page
Manage episode 460395775 series 2276617
Content provided by MarketYourMessage.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketYourMessage.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want access to the book? go to PlatformGrowthBooks.com
Crafting a Super Simple Sales Page: The Ginsu Knives Model
In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions.
00:00 Introduction: The Power of Simple Sales Pages
00:03 The Ginsu Knives Example
01:34 Why Simplicity Matters in Sales Pages
02:48 Three Key Elements of a Successful Sales Page
03:32 The Five-Step Formula for Crafting a Sales Page
07:47 Step-by-Step Guide to Creating Your Sales Page
10:38 Key Takeaways and Final Thoughts
350 episodes
Share
Manage episode 460395775 series 2276617
Content provided by MarketYourMessage.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketYourMessage.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want access to the book? go to PlatformGrowthBooks.com
Crafting a Super Simple Sales Page: The Ginsu Knives Model
In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions.
00:00 Introduction: The Power of Simple Sales Pages
00:03 The Ginsu Knives Example
01:34 Why Simplicity Matters in Sales Pages
02:48 Three Key Elements of a Successful Sales Page
03:32 The Five-Step Formula for Crafting a Sales Page
07:47 Step-by-Step Guide to Creating Your Sales Page
10:38 Key Takeaways and Final Thoughts
350 episodes
All episodes
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Similar to The Market Your Message Show
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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