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Ch 16. The Power of Offer Stacking
Manage episode 466663504 series 2276617
Content provided by MarketYourMessage.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketYourMessage.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want access to the book? go to PlatformGrowthBooks.com
Supersize Your Sales with Offer Stacking
In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability.
00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Special Offer for Podcast Listeners
01:12 Chapter 16: The Power of Offer Stacking
01:43 Understanding Offer Stacking
05:14 Crafting Your Offer Stack
09:04 Today's Exercise: Choose an Offer Stack
11:52 Key Takeaways
350 episodes
Share
Manage episode 466663504 series 2276617
Content provided by MarketYourMessage.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketYourMessage.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want access to the book? go to PlatformGrowthBooks.com
Supersize Your Sales with Offer Stacking
In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability.
00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Special Offer for Podcast Listeners
01:12 Chapter 16: The Power of Offer Stacking
01:43 Understanding Offer Stacking
05:14 Crafting Your Offer Stack
09:04 Today's Exercise: Choose an Offer Stack
11:52 Key Takeaways
350 episodes
All episodes
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Similar to The Market Your Message Show
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
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continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
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continue reading
1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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