18 Years of Marketing Strategies and Lessons Learned in 30 Minutes

The Marketer's Blueprint Podcast

“Marketing is a balance of data and creativity; you have to enjoy making it.” - Kayla Miller

This special episode is hosted by Nathan Gibson and features BME's lead marketing strategist, Kayla Miller, as they celebrate BME's 18th anniversary.

They dive deep into the key marketing lessons they've learned over the years, from building strong client relationships to the importance of continuously learning and adapting in the ever-evolving marketing landscape.

Listen in as they discuss BME's guiding principles, such as the 'Relationships First' approach, proactive planning, and the value of being creative and experimental.

They also share exciting client success stories, like boosting website traffic organically, closing high-ticket sales, and the impact of effective newsletters for nonprofit clients.

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Chapters

1. Welcome to the Marketer's Blueprint Podcast (00:00:00)

2. Introducing Kayla Miller: Lead Marketing Strategist (00:00:50)

3. Guiding Principles: Relationships First (00:02:24)

4. Continuous Learning in Marketing (00:05:02)

5. Creativity and Experimentation in Marketing (00:07:17)

6. Proactive Planning for Marketing Success (00:10:57)

7. The Impact of Effective Marketing Strategies (00:14:27)

8. Client Success Stories and Wins (00:17:40)

9. Creating Effective Newsletters for Non-Profits (00:24:42)

10. Conclusion and Final Thoughts (00:29:08)