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5 Branding Mistakes You Can’t Afford to Make
Manage episode 454169422 series 3599177
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"All the little details make up the composition of the whole picture of who your brand is and what your company represents." – Gabe Arnold.
Welcome back to The Marketers Blueprint Podcast! In this episode, Nathan Gibson and Gabe Arnold explore a topic that's both controversial and true: looks matter in marketing.
From color psychology to typography, and consistent branding to clean design, we break down the essential elements that make a brand stand out.
If you’ve ever wondered how your website, logo, or storefront influences potential customers, this is the episode for you!
Here’s what we cover:
✅ The power of first impressions in marketing
✅ Why consistent branding builds trust and loyalty
✅ High-quality visuals: Photography and videography tips
✅ How color psychology shapes your audience’s emotions
✅ Typography and design strategies for readability and engagement
Stick around for the team wins of the week, featuring a heartwarming success story with Reach Success, and don’t miss out on our free infographic download to help you create a winning logo for your business.
💡 Download the FREE Logo Design Infographic Here: https://businessmarketingengine.com/
Got thoughts on brand aesthetics or your own tips to share? Drop them in the comments below!
📌 Need help elevating your brand? Visit BusinessMarketingEngine.com to connect with our world-class design and marketing team.
🔔 Don’t forget to LIKE, SUBSCRIBE, and follow us for more on marketing, sales, branding, and business growth
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LinkedIn: @Business Marketing Engine
Help support the show by visiting: https://businessmarketingengine.com/
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Chapters
1. Introduction and Weekly Catch-Up (00:00:00)
2. Do Looks Really Matter in Marketing? (00:00:55)
3. Psychology Behind Aesthetics (00:01:58)
4. Rapid Fire Tips for Aesthetic Branding (00:02:43)
5. Importance of Consistent Branding (00:05:53)
6. Color Psychology in Branding (00:07:51)
7. Clean and Minimalist Design (00:10:58)
8. High-Quality Visuals and Photography (00:14:45)
9. Typography and Readability (00:18:40)
10. Weekly Wins and Nonprofit Success (00:22:34)
11. Conclusion and Free Logo Infographic (00:24:32)
39 episodes
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