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Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How Unbounce Built and Scaled their Partner Program | Alex Glenn & Ty Lingley
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Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode… My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce.com. Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space.Ty is going to answer the Hard questions founders and teams should ask themselves before you go-to-market with a Partner Program, and how Unbounce.com answered these questions while outlining one of the most well-executed partner program rollouts I’ve ever witnessed.
The risks of a partner program - like Channel conflict, Last click attribution with affiliates, Compliance Issues, Nexus taxation, Product alignment.
The stack - do you need a PRM (partner relations management software) on top of your CRM, and what that build looks like if you go that route.
Standard operating procedures for sales discussions with a partners’ referral
The 7 steps to a go-to-market journey for Unbounces partner program.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
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Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode… My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce.com. Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space.Ty is going to answer the Hard questions founders and teams should ask themselves before you go-to-market with a Partner Program, and how Unbounce.com answered these questions while outlining one of the most well-executed partner program rollouts I’ve ever witnessed.
The risks of a partner program - like Channel conflict, Last click attribution with affiliates, Compliance Issues, Nexus taxation, Product alignment.
The stack - do you need a PRM (partner relations management software) on top of your CRM, and what that build looks like if you go that route.
Standard operating procedures for sales discussions with a partners’ referral
The 7 steps to a go-to-market journey for Unbounces partner program.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
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Similar to The Marketing Automation Discussion
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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11k279
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…
continue reading
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continue reading
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