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Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Making of a Signature Story
Manage episode 443940238 series 2391290
Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing? Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com
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327 episodes
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Manage episode 443940238 series 2391290
Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing? Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com
…
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Similar to The Marketing Companion
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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