Why Digital Audio Commands 40% of Audio Revenue: Accurate Measurement is Critical to This Success

The Marketing Insider: A Claritas Podcast

Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an increase in budget for digital audio advertising, you're listening to the right podcast.

On this episode of The Marketing Insider | A Claritas Podcast, we're joined by Claritas' Vice President of Sales, Media Audio, Jason Fialkov who talks about the solutions available for agencies, advertisers, publishers, and more when it comes to digital audio measurement, attribution, and AI. We're also joined by SiriusXM Media's Director of Measurement Partnerships, Joe Macarak who talks about what they look for in a measurement provider that will fit their client's needs, how partnerships tend to evolve over time and why independent and unbiased measurement sources are important to them. He also touches on the challenges that exist in digital audio measurement - like myths, confusion, and the constant need for education - and even shares case studies, plus the details on a cutting edge solution we're uniquely partnering on to bring satellite measurement to clients.

Learn more about our measurement and attribution solutions: https://claritas.com/multichannel-measurement-attribution/

Learn more about our AI solutions: https://claritas.com/revolutionize-your-strategy-with-ai-for-marketing-claritas/

Connect with Jason: https://www.linkedin.com/in/jasonfialkov

Connect with Joe: [email protected]

Learn more about SiriusXM Media: https://www.siriusxmmedia.com/

Read the Progressive Insurance case study: https://claritas.com/case-studies/progressive-insurance/

Watch the video from MMA Possible 2024: https://claritas.com/resources/claritas-solutions-featured-at-mma-possible-in-2024/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Listen to our latest What's New/What's Next webinar episode, hosted by Claritas Chief AI Officer, Rex Briggs: https://bit.ly/3X367Hr

Learn about Claritas and find your best customers: https://claritas.com

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