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Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation
Manage episode 452324186 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions.
Key discussion points include:
- Centralizing data from earned, owned, and paid channels into Looker Studio.
- Overcoming challenges in data integration and building a unified analytics hub.
- Scaling automation to save 30–35% of time on data processes.
- Using predictive analytics to adapt to market trends like sports seasonality.
- Ensuring compliance with evolving data privacy regulations.
You’ll also hear how they:
- Identified surprising audience behaviors during live sports events.
- Leveraged insights to align marketing strategies with customer needs.
- Adopted a two-pronged approach of storytelling and automation for analytics.
Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.
92 episodes
Share
Manage episode 452324186 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions.
Key discussion points include:
- Centralizing data from earned, owned, and paid channels into Looker Studio.
- Overcoming challenges in data integration and building a unified analytics hub.
- Scaling automation to save 30–35% of time on data processes.
- Using predictive analytics to adapt to market trends like sports seasonality.
- Ensuring compliance with evolving data privacy regulations.
You’ll also hear how they:
- Identified surprising audience behaviors during live sports events.
- Leveraged insights to align marketing strategies with customer needs.
- Adopted a two-pronged approach of storytelling and automation for analytics.
Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.
92 episodes
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Similar to The Marketing Intelligence Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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