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The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Manage episode 455059441 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations.
Tune in to learn how Jose:
- Transitioned from agency owner to leading FIFCO’s marketing transformation.
- Built an in-house agency that scaled across three countries and won awards.
- Established a Marketing Data Foundation that became a strategic pillar for FIFCO.
- Developed predictive KPI models to optimize campaigns and drive efficiency.
- Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.
Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.
92 episodes
Share
Manage episode 455059441 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations.
Tune in to learn how Jose:
- Transitioned from agency owner to leading FIFCO’s marketing transformation.
- Built an in-house agency that scaled across three countries and won awards.
- Established a Marketing Data Foundation that became a strategic pillar for FIFCO.
- Developed predictive KPI models to optimize campaigns and drive efficiency.
- Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.
Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.
92 episodes
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Similar to The Marketing Intelligence Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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continue reading
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1
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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