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The secret behind ETAM’s modern retail data strategy with Sophie Buresi
Manage episode 478561844 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it really take to modernize a retail company’s approach to data?
In this episode of The Marketing Intelligence Show, we sit down with Sophie Buresi, Global Data and CRM Factory Director at ETAM Group. Sophie shares how the team moved from legacy systems and disconnected tools to a modern, cloud-based setup that supports smarter segmentation, marketing measurement, and decision-making.
You’ll learn:
- How ETAM built their retail data strategy from the ground up
- What it takes to turn business goals into practical data projects
- How the team redesigned customer segmentation for real-world use
- The steps they took to bring marketing mix modeling in-house
- Why data quality and team alignment were key to long-term success
Whether you're in retail or just navigating data transformation, this episode offers an honest look at the real work behind building a strategy that sticks.
92 episodes
Share
Manage episode 478561844 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it really take to modernize a retail company’s approach to data?
In this episode of The Marketing Intelligence Show, we sit down with Sophie Buresi, Global Data and CRM Factory Director at ETAM Group. Sophie shares how the team moved from legacy systems and disconnected tools to a modern, cloud-based setup that supports smarter segmentation, marketing measurement, and decision-making.
You’ll learn:
- How ETAM built their retail data strategy from the ground up
- What it takes to turn business goals into practical data projects
- How the team redesigned customer segmentation for real-world use
- The steps they took to bring marketing mix modeling in-house
- Why data quality and team alignment were key to long-term success
Whether you're in retail or just navigating data transformation, this episode offers an honest look at the real work behind building a strategy that sticks.
92 episodes
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Similar to The Marketing Intelligence Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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