322 - How To Market AI Properly With Kylee Peña, Product Marketing Manager At Adobe The Marketing Millennials podcast

Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Marketing Millennials »
322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe

3d ago 37:50

MP3•Episode home

Show of hands, how many of us have used an Adobe tool in our careers?

Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.

What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it’s best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.

And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.

If you’re a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.

Follow Kylee:

LinkedIn: https://www.linkedin.com/in/kylee-pena/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

527 episodes

#Business #Marketing #Daniel Murray #Careers #Social Media