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The Future of Retail Media, with Sephora’s Head of Retail Media

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Manage episode 492539666 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media.

The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all.

See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.

I had a blast chatting with Marco, and you’ll have a blast learning from him.

Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠

Follow Daniel:

YouTube:https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter:https://www.twitter.com/Dmurr68⁠

LinkedIn:https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com

  continue reading

557 episodes

Artwork
iconShare
 
Manage episode 492539666 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media.

The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all.

See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.

I had a blast chatting with Marco, and you’ll have a blast learning from him.

Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠

Follow Daniel:

YouTube:https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter:https://www.twitter.com/Dmurr68⁠

LinkedIn:https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com

  continue reading

557 episodes

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