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The Future of Retail Media, with Sephora’s Head of Retail Media
Manage episode 492539666 series 2803920
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, to break down everything retail media.
The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all.
See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.
I had a blast chatting with Marco, and you’ll have a blast learning from him.
Follow Marco: https://www.linkedin.com/in/marcosteinsieck/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
557 episodes
Manage episode 492539666 series 2803920
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, to break down everything retail media.
The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all.
See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.
I had a blast chatting with Marco, and you’ll have a blast learning from him.
Follow Marco: https://www.linkedin.com/in/marcosteinsieck/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
557 episodes
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