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Funnel Marketing and Pirate Metrics - What are they and how do they work?

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Manage episode 364866717 series 3474463
Content provided by Steve Cummins - Solent Strategies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Cummins - Solent Strategies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!
So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each.
I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.
Pirate Metrics were developed specifically for SaaS companies and tech start-ups; and I explain how that compares to the traditional funnel.
And I introduce the concept of MQL/SQL - Marketing Qualified Leads and Sales Qualified Leads.
Some additional reading on Funnel Marketing:
Ahrefs: "Marketing Funnels - Everything You Need to Know"
Semrush: "How to Build an Effective Content Marketing Funnel"

And Pirate Metrics:
The original blogpost from June 2007 by Dave McClure
Chasm Blog: What Is AARRR Pirate Metrics Framework?

  continue reading

29 episodes

Artwork
iconShare
 
Manage episode 364866717 series 3474463
Content provided by Steve Cummins - Solent Strategies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Cummins - Solent Strategies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!
So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each.
I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.
Pirate Metrics were developed specifically for SaaS companies and tech start-ups; and I explain how that compares to the traditional funnel.
And I introduce the concept of MQL/SQL - Marketing Qualified Leads and Sales Qualified Leads.
Some additional reading on Funnel Marketing:
Ahrefs: "Marketing Funnels - Everything You Need to Know"
Semrush: "How to Build an Effective Content Marketing Funnel"

And Pirate Metrics:
The original blogpost from June 2007 by Dave McClure
Chasm Blog: What Is AARRR Pirate Metrics Framework?

  continue reading

29 episodes

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