))
The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
Manage episode 445541022 series 3474463
Content provided by Steve Cummins - Solent Strategies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Cummins - Solent Strategies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO.
He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.
Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.
Our conversation also covers the evolution of Sendoso's marketing team, from initial hires to scaling up. And, naturally, the effectiveness of gifting as a marketing tactic.
Note: This episode is not sponsored by Sendoso. Kris was invited on the show as a guest.
Resources:
Connect with Kris on LinkedIn
Read the HockeyStack report on Revenue Impact of Gifting
29 episodes
Share
