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How Marketers Gain "Unfair Mindshare" w/ Derek Weeks
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Derek Weeks, CMO and community-led marketing expert, joins us to share a sneak preview of his new book, Unfair Mindshare. The book is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build engaging communities and generate exponential business growth. In the book, Derek recounts how he led a movement that created a thriving community of over 100,000 software development professionals that continues today.
Derek also talks about some real-world community-led marketing examples and sample playbooks that he details in his book. He provides practical advice for fellow CMOs and marketing leaders on organizing, investing, staffing, measuring, and assessing the health of community-led marketing efforts.
Whether you're a CMO looking to transform your marketing strategy or build a loyal customer base, you’ll want to check out our latest episode with Derek Weeks.
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