))
Secret to Sales and Marketing Success
Manage episode 467646077 series 3647806
Content provided by Alec Cheung & Barb VanSomeren, Alec Cheung, and Barb VanSomeren. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alec Cheung & Barb VanSomeren, Alec Cheung, and Barb VanSomeren or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
For B2B marketers, one of the most important internal relationships to manage is with sales. While it is becoming more commonplace for marketing teams to have their performance tied in part to revenue, simply putting this metric in place isn’t enough. Having an impact on revenue requires strategic and tactical alignment with your sales counterpart. In this episode, we speak with CMO, Kyle Hamer, about what it takes to achieve a successful partnership with sales.
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to [email protected], and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.
40 episodes
Share
