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Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
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In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists?
Spoiler: The answer isn’t black-and-white—it’s buried in your budget, your storytelling, and how you use AI.
From debating the pitfalls of “full-service” agencies to navigating AI’s role as a digital intern, Alec and Barb break down how CMOs can harmonize chaos and avoid becoming the overworked conductor of a disjointed orchestra.
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Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
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Cheers.
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