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The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite
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Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers.
We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow.
Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM’s Global Communications Designer, Jeremy is a seasoned storyteller, strategist and communications leader, bringing a wealth of experience from his work at the intersection of technology, purpose and human connection.
In this episode, Jeremy shares how he uses AI to become his IA – intelligent assistant – conversing with his AI personas to collaborate; not only to provide answers but get to the root causes to help him ask the right questions too.
Jeremy also reveals why you should use voice prompt when training your AI, plus he gives many great examples of how it can be used day-to-day, with different AI platforms and resources to help you get started.
00:00:00 Welcome and Introduction to Brand Purpose
00:02:16 Jeremy’s Background & Approach to AI
00:03:33 Defining AI: Intelligent Assistant, Not Artificial Intelligence
00:05:20 How Marketers Are Using AI
00:08:49 Building Rapport with AI & Humanizing the Experience
00:15:11 How to Build Your Own AI Assistant
00:22:29 Building Custom GPTs
00:25:38 Experimenting with Different Platforms
00:27:30 The Future of AI: Adoption Not Anxiety
00:31:51 Top Five Actions for Marketers
00:38:03 AI as a Time-Saving Tool to Free You Up For What You Enjoy
00:39:25 Final Advice For Marketers
Host: Abigail Dixon FCIM/ICF | LinkedIn
Guest: Jeremy Connell-Waite | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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