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Special Episode: Retail's sweet spot between AI, Search and data
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Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets.
They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to face down growing competitive threats from online rivals, large and small.
Hosted on Acast. See acast.com/privacy for more information.
146 episodes
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Manage episode 500007840 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets.
They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to face down growing competitive threats from online rivals, large and small.
Hosted on Acast. See acast.com/privacy for more information.
146 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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