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This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation
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Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.
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141 episodes
This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation
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Manage episode 453237064 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.
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continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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