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Sophie Poirier & Nick Bodoin – Foire Parallèle, Montreal’s Art Scene, Marketing For Artists, AI, Creative Process, Trends & More | Martin Hyu Show Ep. 38
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My guests today are Sophie Poirier and Nick Bodoin.Sophie is an art advisor at Galerie Cosner, located in Montreal’s Ritz-Carlton, where she works closely with private collectors, institutions, and emerging artists to help navigate the evolving world of contemporary art. She also assists galleries in the sale, evaluation and recording of paintings. Nick is a Montreal-based visual artist whose work is quickly gaining notoriety in the city’s creative scene, blending modern technique with deep introspective themes.
Together, they recently co-founded Foire Parallèle—a new platform and independent art fair designed to offer an alternative, more intimate space to discover and connect with local artists. With curated selections that blend emerging and established talent, Foire Parallèle is reshaping how contemporary art is presented, consumed, and experienced in Montreal. At a time where the art world is quickly evolving with technology, AI, and shifting cultural values, this conversation explores how both artists and advisors are adapting, building, and finding their voice in a new creative economy.
In this episode, we dive into:
The story behind Foire Parallèle and its vision for independent art fairs
The evolving roles of artists and advisors in the modern art world
Marketing strategies for building visibility and value as a creative professional
How technology and AI are transforming artistic creation
The tension between commercial success and creative integrity
What it really means to connect with art—and the people behind it
Follow Sophie Poirier: https://www.instagram.com/so.prr/
Follow Nick Bodoin: https://www.instagram.com/nickbodoin
Follow Foire Parallèle: https://www.instagram.com/parallele.contemporary/
Martin Hyu is an entrepreneur, CEO, and founder of Mars Media, a marketing agency specializing in hospitality and helping clients achieve their business goals and grow.
He is also the host of The Martin Hyu Experience, a podcast available in both video and audio formats. The show explores topics such as entrepreneurship, digital communication, and marketing in today’s landscape.
We bring interviews with guests from different industries to share valuable insights and experiences.
Follow Martin online here:
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Website: http://marsmtl.com
Podcast: https://www.martinhyu.com
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