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245. Rich Relationships: The New ROI with Selena Soo
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In this episode, I had the pleasure of speaking with Selena Soo about her “rich relationships” philosophy, the very reason I started following her over a decade ago. Selena explained why building intentional, high-value relationships is the fastest way for entrepreneurs to reach their goals. We discussed the five key types of relationships every entrepreneur needs, her three-phase framework for cultivating them, and the importance of generosity and timing when making asks. Selena’s insights made me rethink how I approach networking and showed me how to build a powerful, sustainable support system.
Key Takeaways
- Rich relationships are the shortcut to success.
Mentors, peers, super connectors, promoters, and team members each play a unique and critical role in your entrepreneurial journey. - Selena’s 3-phase framework:
- Align: Know yourself and seek out relationships that are values-aligned and mutually beneficial.
- Attract: Build your personal brand, show up where your ideal connections are, and be someone people want to know.
- Activate: Engage meaningfully, have a clear vision, and ask for support only when trust is established.
- Breathtaking generosity is the foundation for strong relationships-give more than expected, without keeping score.
- Patience and timing matter.
Don’t rush big asks; nurture trust and aim for win-win connections.
This conversation left me inspired and equipped with a practical roadmap for building relationships that truly move the needle in business and life.
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