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Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)
Manage episode 468888776 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf
Watch on YouTube - https://youtu.be/Qgg42DI_Z08
00:01:22 Technology's Role in Analytics.
00:06:48 E-commerce transaction percentage in Coppel.
00:09:19 Attribution challenges in marketing.
00:12:41 Human understanding in technology.
00:19:23 E-commerce impact on business growth.
00:22:32 Omni-channel marketing evolution.
00:30:39 Impact of User-Generated Content.
00:34:10 Human understanding in data analysis.
00:39:05 Attribution models evolution.
00:41:44 GA4's impact on measurement.
00:49:08 Analytical credibility in marketing.
00:51:31 Marketing measurement methodologies.
00:54:45 Outro
-----
Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab.
135 episodes
Share
Manage episode 468888776 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf
Watch on YouTube - https://youtu.be/Qgg42DI_Z08
00:01:22 Technology's Role in Analytics.
00:06:48 E-commerce transaction percentage in Coppel.
00:09:19 Attribution challenges in marketing.
00:12:41 Human understanding in technology.
00:19:23 E-commerce impact on business growth.
00:22:32 Omni-channel marketing evolution.
00:30:39 Impact of User-Generated Content.
00:34:10 Human understanding in data analysis.
00:39:05 Attribution models evolution.
00:41:44 GA4's impact on measurement.
00:49:08 Analytical credibility in marketing.
00:51:31 Marketing measurement methodologies.
00:54:45 Outro
-----
Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab.
135 episodes
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Similar to The Measure Pod
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
5k200
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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